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Pizza Restaurant Industry

General Industry

Pizza restaurants have been extremely popular from the beginning, and in recent years, it seems their popularity is only rising. In 2020, the industry’s sales were about 46.3 billion, an 1.33% increase from the 2019 total sales of around 45.7 billion. More pizza stores opened this year. In fact, the numbers are up 1.34% from 2019. This growth rate is projected to increase to 9.01% in North America by 2023. In addition, the worldwide pizza market is projected to reach 223 billion by 2023. This projected growth is attributed to the growing urban populations, the worldwide trend of an increase in disposable income, and the rise in online ordering, among other things.

Pizza Industry Trends

As the years go on, customer demands are changing. In recent years, the health and sustainability movements have been driving the demand for plant-based options in many restaurants. Only about 5% of American adults are currently vegetarians; however, the number of “flexitarians” (people who want both plant based and meat based options) is rapidly increasing. approximately 25% of Americans eat and drink both plant-based and animal proteins daily. Thus, the demand for plant based protein options in pizza restaurants is increasing.

Key Industry Numbers

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Paid-in-Full Rate

The Paid-in-Full Rate is when the SBA loan is fully paid off by the small business owner including interest, indicating financial strength.

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Charged Off Rate

The Charged Off Rate is the SBA loan default rate where loans have no confidence in being paid off by the small business owner.

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SBA Loan Success Ratio

For every 8 SBA loans fully paid including interest, 1 SBA loan was unable to be paid back, or defaulted. 

*SBA Loan Data from 2010-2019

*Non-Franchise Businesses taken into account: 44,851

Pizza Franchise Review

Americans love pizza. So much, in fact, that 91% of Americans eat it at least once per month, and the average per month consumption is much higher than once. .Pizza franchises continue to be the most popular form of pizza consumption in the U.S. Franchises make up around 61% of all pizza restaurants in the U.S. Due to the increase in online ordering popularity, chain restaurants are more appealing to younger consumers who tend to appreciate the ease of ordering via a chain restaurant’s app or ordering service. The popularity of pizza chains is only expected to increase in the coming years.

Pizza Franchising Trends

One major trend in the pizza franchising industry is the custom pizza concept. More and more consumers are gravitating towards a more customizable model, where the consumers are able to build their own pizzas, choosing every element from the crust, to the sauce, to the amount and type of cheese on top. More and more pizza franchises are beginning to offer increased customization options to keep up with the trend. Another trend to watch out for is the fast casual pizza trend. This type of restaurant is more likely to be competing with traditional fast casual lunch restaurants than other major pizza chains. Several of the fast casual pizza restaurants are using the completely customizable pizza model, utilizing both major pizza franchise trends.

Average Food & Beverage Franchise Industry Percentage Fees

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Royalty Fee
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Marketing Fee

Standard Food & Beverage Franchise Industry Investment

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This metric is the standard industry investment amount for a single unit franchise investment in this industry. Our research and analytics team analyzed over 523 franchise concept investment breakdowns in order to calculate this figure.

SBA Franchise Loan Data

0 %
Paid-in-Full Rate

The Paid-in-Full Rate is when the SBA loan is fully paid off by the franchisee including interest, indicating financial strength.

0 %
Charged Off Rate

The Charged Off Rate is the SBA loan default rate where loans have no confidence in being paid off by the franchisee.

0 :1
SBA Loan Success Ratio

For every 9 SBA franchise loans fully paid including interest, 1 SBA franchise loan was unable to be paid back, or defaulted. 

*SBA Franchise Loan Data from 2010-2019

*Franchise Businesses taken into account: 15,203

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