Published on 11 May 2021 Time 4 min read Last update by 31 Jan 2024

IM=X Pilates Franchise Review (2024)

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IM=X stands for Integrated Movement Xercize, and this pilates franchise offer premier instruction in pilates, barre, yoga, cycling, personal training and back wellness all under one roof.  It’s a re-choreographed blend of unique movements that combine the muscle toning and lengthening benefits of pilates with elements of strength and cardio training to increase flexibility, endurance and muscle tone, while intensely strengthening the spine and core.

IM=X Pilates Franchise Background

IM=X workouts incorporate the Xercizer (reformer), Tower, Ring, Weights, Jog Boards and Indoor Cycling Bikes, an innovative blend of many disciplines. The variations within IM=X pilates franchise make it possible to address everyone from the “couch potato” to the professional athlete to the person with general back pain.

IM=X develops strong hips and legs plus an extremely tough core. It produces total body tightening and rock-hard abs. Intensive endurance strengthening, cardio and stretching exercises create lean muscles and excellent posture while accelerating the metabolism and stabilizing the back. Clients proclaim the powerful difference of IM=X pilates franchise workouts and patented equipment.

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Management Team

IM=X was developed by Elyse McNergney, certified in traditional pilates and the Alexander Technique with a M.A. in Movement Science from New York University and a M.Ed. in Exercise Physiology from Columbia University. Elyse’s years of experience and education led her to develop the IM=X programs.

The IM=X Master Trainer team is committed to delivering their proprietary certification courses to all the staff of the IM=X  Pilates & Fitness franchise studios.

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their unparalleled commitment to continuing education means that the workouts are never boring and always evolving

Franchise Fitness Industry Analysis

Franchise Strengths

  • Proven fitness and wellness concept that offers a strong sense of community, personalized attention, and variety
  • Appeals to a wide range of the population, from people who want to get in shape to others who just want to de-stress to strong Pilates / Yoga enthusiasts
  • Recurrent revenue streams with monthly membership fee structure
  • Strong franchise brand that is growing rapidly

Franchise Weaknesses

  • Reliant on finding, training, and retaining good coaches/trainers to deliver the classes and engage the members
  • Operates in a competitive environment with low barriers of entry

Franchise Opportunities

  • More recent research has linked Pilates to better flexibility, trunk stability, injury prevention and athletic performance (TIME)
  • Brand awareness will continue to grow as the concept expands
  • From 2012 to 2017 the Pilates & Yoga market grew 10.6% (IBIS World)
  • As of 2015, the number of people practicing Pilates or Yoga was around 36.7 million and is projected to reach over 55 million by 2020 (Statista)

Franchise Threats

  • Operating in a very large, competitive market that is rapidly changing
  • Profits can be negatively impacted due to close proximity of a similar competitor
  • Potential for change in consumers’ preferred health/fitness regimen

How Much Is A IM=X Pilates Franchise?

IM=X Pilates Franchise cost ranges from $86,000 to $220,745 according to the 2021 FDD.

Item Estimated Amount (in USD) When Due To Whom Payment is to Be Made
Low High
Initial Franchise Fee $42.000 $42.000 At the time of frnachise purchase Franchisor
Initial Equipment Package Shipping 5.500 8.500 Outstanding balance due and payable 30 days before opening your franchise Affiliate
Certification Travel Expenses 3.000 5.000 As the time travel expenses are incurred Hotels, travel agents, etc.
Real Estate for 3 Months 0 19.500 No less than 30 days before opening your franchise Landlords
Real Estate Improvements and Additions 8.000 90.000 Before opening your franchised business Contractors
Signage 5.000 15.000 Before opening your franchised business Approved Supplier
Miscellaneous Opening Costs 1.000 3.500 Before opening your franchised business Independent Vendors
Digital Marketing, Print, Direct Mail, and other Advertising 10.000 15.000 Before opening your franchised business Independent Vendors
Insurance 1.200 2.000 Before opening your franchised business Approved Supplier
Professional Fees 0 4.000 Before opening Your attorneys, CPA’s, and other professionals
Monthly Software Fee (3 Months) 300 550 Before opening your franchised business Mind Body Online Software(MBO)
Extension Fee 0 695 Before first day of extension Franchisor
Additional Funds (3 Months) 10.000 15.000 At time of expense Third parties

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