IMX Pilates Franchise Review (2024)
IMX Pilates Franchise Background
IMX stands for Integrated Movement Xercize. Studios offer premier instruction in pilates, barre, yoga, cycling, personal training and back wellness all under one roof. It’s a re-choreographed blend of unique movements that combine the muscle toning and lengthening benefits of pilates with elements of strength and cardio training to increase flexibility, endurance and muscle tone, while intensely strengthening the spine and core
IMX workouts incorporate the Xercizer (reformer), Tower, Ring, Weights, Jog Boards and Indoor Cycling Bikes, an innovative blend of many disciplines. The variations within IM=X make it possible to address everyone from the “couch potato” to the professional athlete to the person with general back pain
IMX develops strong hips and legs plus an extremely tough core. It produces total body tightening and rock-hard abs. Intensive endurance strengthening, cardio and stretching exercises create lean muscles and excellent posture while accelerating the metabolism and stabilizing the back. Clients proclaim the powerful difference of IM=X workouts and patented equipment
Management Team
IM=X was developed by Elyse McNergney, certified in traditional pilates and the Alexander Technique with a M.A. in Movement Science from New York University and a M.Ed. in Exercise Physiology from Columbia University. Elyse’s years of experience and education led her to develop the IM=X programs
The IM=X Master Trainer team is committed to delivering their proprietary certification courses to all the staff of the IM=X Pilates & Fitness franchise studios. Their unparalleled commitment to continuing education means that the workouts are never boring and always evolving
Franchise Fitness Center Industry Industry Analysis
Franchise Strengths
- Proven fitness and wellness concept that offers a strong sense of community, personalized attention, and variety
- Appeals to a wide range of the population, from people who want to get in shape to others who just want to de-stress to strong Pilates / Yoga enthusiasts
- Recurrent revenue streams with monthly membership fee structure
- Strong franchise brand that is growing rapidly
Franchise Weaknesses
- Reliant on finding, training, and retaining good coaches/trainers to deliver the classes and engage the members
- Operates in a competitive environment with low barriers of entry
Fitness Center Industry Franchise Opportunities
- More recent research has linked Pilates to better flexibility, trunk stability, injury prevention and athletic performance (TIME)
- Brand awareness will continue to grow as the concept expands
- From 2012 to 2017 the Pilates & Yoga market grew 10.6% (IBIS World)
- As of 2015, the number of people practicing Pilates or Yoga was around 36.7 million and is projected to reach over 55 million by 2020 (Statista)
Threats in the Fitness Center Industry Franchise Market
- Operating in a very large, competitive market that is rapidly changing
- Profits can be negatively impacted due to close proximity of a similar competitor
- Potential for change in consumers’ preferred health/fitness regimen
How Much is a IMX Pilates Franchise?
IMX Pilates Franchise cost ranges from $143,340 to $209,445
| Item | Estimated Amount (in USD) | When Due | To Whom Payment is to Be Made | |
|---|---|---|---|---|
| Low | High | |||
| Initial Franchise Fee | $40.000 | $40.000 | At the time of frnachise purchase | Franchisor |
| Initial Equipment Package | 55.000 | 55.000 | Outstanding balance due and payable 30 days before opening your franchise | Affiliate |
| Initial Equipment Package Shipping | 3.900 | 4.900 | Outstanding balance due and payable 30 days before opening your franchise | Affiliate |
| Initial Promortional Package | 10.000 | 10.000 | When signing the Franchise Agreement | Franchisor |
| Certification Travel Expenses | 3.000 | 5.000 | As the time travel expenses are incurred | Hotels, travel agents, etc. |
| Real Estate for 3 Months | 0 | 18.000 | No less than 30 days before opening your franchise | Landlords |
| Real Estate Improvements and Additions | 5.000 | 25.000 | Before opening your franchised business | Contractors |
| Signage | 5.000 | 10.000 | Before opening your franchised business | Approved Supplier |
| Miscellaneous Opening Costs | 1.000 | 3.500 | Before opening your franchised business | Independent Vendors |
| Digital Marketing, Print, Direct Mail, and other Advertising | 9.000 | 12.000 | Before opening your franchised business | Independent Vendors |
| Insurance | 1.200 | 2.000 | Before opening your franchised business | Approved Supplier |
| Professional Fees | 0 | 5.000 | Before opening | Your attorneys, CPA’s, and other professionals |
| Monthly Software Fee (3 Months) | 240 | 350 | Before opening your franchised business | Mind Body Online Software(MBO) |
| Extension Fee | 0 | 695 | Before first day of extension | Franchisor |
| Additional Funds (3 Months) | 10.000 | 18.000 | At time of expense | Third parties |
| Total | $143,340 | $209,445 | ||
| Royalty | Ad-Fund |
| 6% | 2% |
