Published on 9 Apr 2021 Time 4 min read Last update by 25 Jan 2024

IMX Pilates Franchise Review (2024)

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IMX Pilates Franchise Background

IMX Pilates

IMX stands for Integrated Movement Xercize. Studios offer premier instruction in pilates, barre, yoga, cycling, personal training and back wellness all under one roof.  It’s a re-choreographed blend of unique movements that combine the muscle toning and lengthening benefits of pilates with elements of strength and cardio training to increase flexibility, endurance and muscle tone, while intensely strengthening the spine and core

IMX workouts incorporate the Xercizer (reformer), Tower, Ring, Weights, Jog Boards and Indoor Cycling Bikes, an innovative blend of many disciplines. The variations within IM=X make it possible to address everyone from the “couch potato” to the professional athlete to the person with general back pain

IMX develops strong hips and legs plus an extremely tough core. It produces total body tightening and rock-hard abs. Intensive endurance strengthening, cardio and stretching exercises create lean muscles and excellent posture while accelerating the metabolism and stabilizing the back. Clients proclaim the powerful difference of IM=X workouts and patented equipment

Management Team

IM=X was developed by Elyse McNergney, certified in traditional pilates and the Alexander Technique with a M.A. in Movement Science from New York University and a M.Ed. in Exercise Physiology from Columbia University. Elyse’s years of experience and education led her to develop the IM=X programs

The IM=X Master Trainer team is committed to delivering their proprietary certification courses to all the staff of the IM=X  Pilates & Fitness franchise studios. Their unparalleled commitment to continuing education means that the workouts are never boring and always evolving

Franchise Fitness Center Industry  Industry Analysis

IMX Pilates


Franchise Strengths 

  • Proven fitness and wellness concept that offers a strong sense of community, personalized attention, and variety
  • Appeals to a wide range of the population, from people who want to get in shape to others who just want to de-stress to strong Pilates / Yoga enthusiasts
  • Recurrent revenue streams with monthly membership fee structure
  • Strong franchise brand that is growing rapidly 

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Franchise Weaknesses

  • Reliant on finding, training, and retaining good coaches/trainers to deliver the classes and engage the members
  • Operates in a competitive environment with low barriers of entry

Fitness Center Industry Franchise Opportunities 

  • More recent research has linked Pilates to better flexibility, trunk stability, injury prevention and athletic performance (TIME) 
  • Brand awareness will continue to grow as the concept expands
  • From 2012 to 2017 the Pilates & Yoga market grew 10.6% (IBIS World)
  • As of 2015, the number of people practicing Pilates or Yoga was around 36.7 million and is projected to reach over 55 million by 2020 (Statista) 

Threats in the Fitness Center Industry Franchise Market

  • Operating in a very large, competitive market that is rapidly changing
  • Profits can be negatively impacted due to close proximity of a similar competitor
  • Potential for change in consumers’ preferred health/fitness regimen 

How Much is a IMX Pilates Franchise

IMX Pilates Franchise cost ranges from $143,340 to $209,445

ItemEstimated Amount (in USD)When DueTo Whom Payment is to Be Made
Initial Franchise Fee$40.000$40.000At the time of frnachise purchaseFranchisor
Initial Equipment Package55.00055.000Outstanding balance due and payable 30 days before opening your franchiseAffiliate
Initial Equipment Package Shipping3.9004.900Outstanding balance due and payable 30 days before opening your franchiseAffiliate
Initial Promortional Package10.00010.000When signing the Franchise AgreementFranchisor
Certification Travel Expenses3.0005.000As the time travel expenses are incurredHotels, travel agents, etc.
Real Estate for 3 Months018.000No less than 30 days before opening your franchiseLandlords
Real Estate Improvements and Additions5.00025.000Before opening your franchised businessContractors
Signage5.00010.000Before opening your franchised businessApproved Supplier
Miscellaneous Opening Costs1.0003.500Before opening your franchised businessIndependent Vendors
Digital Marketing, Print, Direct Mail, and other Advertising9.00012.000Before opening your franchised businessIndependent Vendors
Insurance1.2002.000Before opening your franchised businessApproved Supplier
Professional Fees05.000Before openingYour attorneys, CPA’s, and other professionals
Monthly Software Fee (3 Months)240350Before opening your franchised businessMind Body Online Software(MBO)
Extension Fee0695Before first day of extensionFranchisor
Additional Funds (3 Months)10.00018.000At time of expenseThird parties

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