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Hawaii Fluid Art Franchise Cost and Profit for 2024
Written by: Rongjie Zhao
Last Updated by
Ailen Faiad: February 16, 2024
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Maya Ratcliff, founder of Hawaii Fluid Art Franchise, began her art career helping people with brain injuries delve into their artistic talents as therapy. She eventually developed her proprietary method of fluid art using acrylic paints and a special pouring medium while working from her home and area resorts. As word spread by students thrilled at seeing what they could create, the demand for her classes grew. Ratcliff opened the first Hawaii Fluid Art studio in Waikoloa, HI, where her fluid art technique is now taught during multiple daily classes.
Hawaii Fluid Art Mission
This is not your typical painting class. Hawaii Fluid Art created a fluid art style all its own. “I feel that everyone can be an artist, and I love helping inspire people and bringing joy to people through art,” Ratcliff explains.
Fluid art is a fun way to bring people together for a unique experience focused on self-expression. Together, we make feel-good art.
In addition, our instructors go through a certified training process that teaches color theory, design, process, and our proprietary fluid art techniques. Hawaii Fluid Art’s professional instructors help students achieve beautiful results every time. Explore your inner artist while creating beautiful one-of-a-kind masterpieces. Unique and fun art is what Hawaii Fluid Art is known for.
How Is Hawaii Fluid Art Franchise Franchise Positioned in the Art School Franchise Industry?
The art school industry essentially includes institutions that offer classes or programs in the visual arts. However, this industry excludes academic institutions that offer diplomas or degrees in this realm — these services are primarily focused on enrichment. Furthermore, commercial photography and graphic design are not included in this industry because they fall under the trade and technical skills category.
The purpose of these programs is to encourage the development of creativity and innovation in children during the most formative stages of their life. This is a relatively niche industry, with only a few nationwide establishments and most operators are based locally. The target clientele of this industry are upper middle class to wealthy families, who can afford to send their children to these types of enrichment programs.
Covid Effects on the Industry
Out of all the childrens programs, the art programs industry was impacted the most heavily by COVID because demand for art enrichment is already less than that of STEM or sports, so lower demand overall meant that this industry was affected twice as much. Even though in the past five years, rises in household spending and disposable income led to slight expansion in the industry (at an annualized rate of 1.1%) temporary government mandated closures have left many establishments struggling to survive.
While sister sub industries were able to shift to virtual platforms or outside settings to mitigate the spread, this proved to be particularly challenging for art and music programs as much of their teaching needed to take place indoors and in-person. However, as the economy reopened and non-essential businesses were able to open back up, institutions within this industry were able to resume their practice, even if it was limited.
How Much Is a Hawaii Fluid Art Franchise Franchise?
The initial Hawaii Fluid Art Franchise Fee is $49,500. You have to pay this upfront fee when opening-
Hawaii Fluid Art Franchise Franchise Cost
Company Franchise Cost (Detailed)
| Site Built Location | |||||
|---|---|---|---|---|---|
| Type of Expenditure | Estimated Amount Low | Estimated Amount High | To Whom Payment is to be Made | ||
| Franchise Fee | $49,500 | $49,500 | Us | ||
| Travel Expenses to Training | $3,500 | $5,500 | Airlines, hotels and restaurants | ||
| Security Deposits for Lease and/or Utilities | $4,000 | $11,000 | Landlord, utility companiy | ||
| Rent (Through three months) | $12,000 | $22,000 | Landlord | ||
| Design/Architecture/Engineering | $1,000 | $3,800 | Construction Project Manager | ||
| Net Leasehold Improvements | $3,500 | $15,000 | Third party vendors | ||
| Furniture, Fixtures and Equipment | $5,500 | $11,000 | Third party vendors | ||
| Signage | $1,800 | $6,000 | Third party vendors | ||
| Office Supplies and Accessories | $250 | $500 | Third party vendors | ||
| Initial Product/Inventory Purchase | $4,000 | $20,000 | Third party vendors | ||
| Business Management and Technology System | $1,000 | $2,500 | Third party vendors | ||
| Business Licenses | $250 | $500 | Government agencies | ||
| Technology Fee Through First Three Months | $1,500 | $1,500 | Us, third party vendors | ||
| Professional Fees | $2,500 | $6,000 | Attorneys, bankers, accountants, and other professionals | ||
| Insurance Deposit and Initial Premiums | $1,500 | $2,500 | Insurance agent or carrier | ||
| Grand Opening Marketing Budget | $2,500 | $2,500 | Third party vendors, us, or our affiliates | ||
| Additional Funds, 3 months | $19,000 | $35,000 | Employees, utilities, suppliers, us and other third parties, etc | ||
| TOTAL | $113,300 | $194,800 | |||
Franchise Requirements
The minimum liquid capital to own a Hawaii Fluid Art Franchise is $80,000.
Ongoing Fees
Royalty: The greater of (i) 8% of your Gross Revenue for the preceding month; or (ii) $500 per month (subject to increase annually based on a change to the CPI)
Marketing Fee: 2% of Gross Revenue
The royalty fee for Hawaii Fluid Art Franchise is a little higher compared to the 7.1% in the Art education industry as a whole, and the marketing fee for Hawaii Fluid Art Franchise is also a little higher compared to the 1.9% of Gross sales in the whole industry.
Units Change of Hawaii Fluid Art Franchise in the Past Years
Hawaii Fluid Art Franchise is a newly-started franchise, so the number of units changed of the franchise is not very useful for assessing the business because of the lack of enough data. However, based on the fact that fluid art is easy to make, which means it is accessible to all people of all ages, and the popularity of this form of art all over the world, the units of the Hawaii Fluid Art Franchise will probably grow in the near future.
| Outlet type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2019 | 0 | 0 | 0 |
| 2020 | 0 | 0 | 0 | |
| 2021 | 0 | 0 | 0 | |
| Affiliate-Owned | 2019 | 0 | 0 | 0 |
| 2020 | 0 | 0 | 0 | |
| 2021 | 0 | 3 | 0 | |
| Total Outlets | 2019 | 0 | 0 | 0 |
| 2020 | 0 | 0 | 0 | |
| 2021 | 0 | 3 | 0 |
