Published on 16 Jun 2023 Time 7 min read Last update by 16 Feb 2024

Happy Lemon Franchise Booms with 2,000+ Shops (2024)


Happy Lemon franchise is a global beverage chain that specializes in tea drinks with fresh fruits, milk, salted cheese, boba and other toppings. Founded in 2006 by the Yummy-Town Group, a publicly listed tea culture company from Taiwan, Happy Lemon has grown to more than 2,000 locations across 21 countries, including the USA, Canada, Australia, UK, South Korea, Japan, Dubai, Philippines and more. Happy Lemon is also the first in the world to invent the Rock Salt Cheese Tea, a unique drink that combines creamy cheese foam with refreshing tea.

Happy Lemon franchise’s mission is to create happy things for its customers and spread happiness around the world. The brand’s logo features a smiling lemon with sunglasses, which reflects its modern, fashionable, and youthful image. Happy Lemon franchise also values quality and freshness and uses only natural fruits and premium teas for its drinks. The brand also offers franchise opportunities for entrepreneurs who want to join its global network.

In this article, we will analyze Happy Lemon franchises’ business model, strengths, weaknesses, opportunities, and threats, as well as provide some recommendations for its future growth and expansion.


Founder’s Story

The founder of Happy Lemon is Albert Wu, who started his career as a tea farmer in Taiwan. He later moved to China and opened his first tea shop in Shanghai in 1991. Albert noticed that young people were looking for new and exciting ways to enjoy tea, so he decided to create Happy Lemon franchise as a brand that would appeal to them. In addition, he experimented with different ingredients and flavors, such as lemon, mango, strawberry, and chocolate, and came up with the signature rock salt cheese tea that became an instant hit.

Happy Lemon Franchise - Recent News

Recently, the franchise has been making headlines for its innovative products and collaborations. In 2019, the brand launched a new drink series called Boba Milk Tea with Oreo Cookies and Cream, which combines chewy tapioca pearls with crushed Oreo cookies and fresh milk. The drink was a huge success and attracted long lines of customers. In 2020, it partnered with Beyond Meat, a plant-based meat company, to offer vegan-friendly options for its food menu. The brand also teamed up with Disney to create limited-edition drinks inspired by popular characters such as Mickey Mouse, Winnie the Pooh, and Stitch.

Happy Lemon Franchise - Business Model

They operate as a franchise system, where franchisees pay an initial franchise fee of $80,000 and an ongoing royalty fee of 7% of gross sales. The total investment range for opening a Happy Lemon franchise store is between $289,000 and $607,000, depending on the size and location of the store. The franchise provides its franchisees with training, marketing support, operations manuals and a dedicated support team.

Happy Lemon’s main source of revenue is from selling its beverages, which are made with high-quality ingredients such as real fruit, fresh milk and no artificial flavors or colors. Happy Lemon’s menu offers a variety of drinks to suit different tastes and preferences, such as classic teas, milk teas, smoothies, slushies and lemonades. Some of its signature drinks are:

  • Rock Salt Cheese Tea: A drink that combines creamy cheese foam with refreshing tea. The cheese foam adds a savory and rich flavor to the tea, creating a contrast of tastes and textures.
  • Boba Milk Tea: A drink that consists of black tea with milk and chewy tapioca pearls. The boba pearls add a fun and satisfying element to the drink.
  • Fresh Fruit Tea: A drink that blends fresh fruit juice with tea. The fruit juice adds natural sweetness and vitamins to the tea, creating a healthy and refreshing drink.

Happy Lemon's target market is mainly young people who are looking for trendy and innovative drinks that can enhance their lifestyle and mood. Happy Lemon franchise aims to create a positive and happy brand image that appeals to its customers' emotions and values.

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Happy Lemon franchise has several strengths that give it a competitive edge in the beverage industry. Some of these are:

  • Innovation: They are constantly innovating its products and services to meet the changing needs and preferences of its customers. It was the first to introduce the Rock Salt Cheese Tea, which became a global sensation and created a loyal fan base. It also regularly launches new drinks and seasonal promotions to attract new customers and retain existing ones.
  • Quality: Happy Lemon franchise is committed to using only the highest quality ingredients to create its drinks. It sources its tea leaves from Taiwan, which is known for its premium tea culture. It also uses real fruit juice, fresh milk and no artificial flavors or colors to ensure the freshness and healthiness of its drinks.
  • Branding: Happy Lemon franchise has a strong and distinctive brand identity that resonates with its target market. Its logo features a smiling lemon with sunglasses, which conveys a sense of fun, happiness and coolness. Its slogan is “We create happy things”, which reflects its mission to bring joy and satisfaction to its customers through its products and services.
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Happy Lemon franchise also has some weaknesses that may limit its growth potential or expose it to risks. Some of these are:

  • Dependence on franchising: Happy Lemon franchise relies heavily on franchising as its main mode of expansion. While franchising can help reduce costs and increase market penetration, it also poses some challenges such as maintaining quality control, ensuring consistency across locations, managing franchisee relations and protecting intellectual property rights.
  • Competition: Happy Lemon franchise faces intense competition from other beverage chains that offer similar or substitute products. Some of these competitors include Starbucks, Dunkin’ Donuts, Kung Fu Tea, Gong Cha, Coco Fresh Tea & Juice and more. These competitors may have larger market share, stronger brand recognition or lower prices than Happy Lemon franchise.
  • Regulation: Happy Lemon franchise operates in a highly regulated industry that requires compliance with various laws and regulations regarding food safety, health standards, labor practices, environmental issues and more. These regulations may vary across different countries or regions where the Happy Lemon franchise operates or plans to operate. Failure to comply with these regulations may result in fines, penalties or legal actions that could damage Happy Lemon’s reputation or profitability.


According to industry analysts, Happy Lemon franchise has a strong potential for growth and profitability in the tea beverage market. The company has a loyal customer base and a distinctive brand image that sets it apart from its competitors. The company also benefits from the increasing demand for healthy and refreshing drinks among consumers. Moreover, Happy Lemon franchise has a flexible store format that can adapt to different locations and markets.

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Happy Lemon franchise is not just a bubble tea shop, it’s a lifestyle that incorporates generations of tea culture. It aims to provide high-quality and fresh teas to its customers all around the world, while also offering them a variety of choices and fun experiences. Happy Lemon franchise is always looking for new ways to surprise and delight its customers with its yummy drinks. With a focus on quality ingredients and innovative flavors, the brand has managed to capture the hearts of bubble tea lovers around the world. Happy Lemon’s commitment to sustainability and community involvement has also helped to cement its reputation as a socially responsible brand.

Looking ahead, Happy Lemon’s continued expansion into new markets and its commitment to innovation and sustainability will likely ensure its success in the years to come. As the demand for high-quality bubble tea continues to grow, Happy Lemon franchise is well-positioned to capitalize on this trend and maintain its position as a leader in the industry. Overall, Happy Lemon is a brand that is worth keeping an eye on for anyone interested in the bubble tea market or the franchising industry as a whole.

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