Grain and Berry Franchise Review (2024)
Grain & Berry is a superfood cafe with everything from delicious acai bowls and fresh pressed juices to hearty avocado toasts and international coffees. Made-to-order and free of additives, Grain & Berry’s menu has plant-based products that look amazing and taste even better.
Grain & Berry specializes in fruit bowls, with acai, spirulina (an aquabotanical), pitaya (also known as dragonfruit), and kale bases. They can replace meals from breakfast to dinner and dessert. They also offer smoothies and all sorts of other tasty concoctions, such as a yogurt banana split.
All locations cater to individual dietary restrictions, including vegetarian, paleo, vegan, dairy-free and gluten-free
Management Team
Founded in the summer of 2017 by Trey Kessler, Douglas Lang and Kristen Lang, Grain and Berry is now Florida’s fastest growing health food restaurant concept. The extensive menu and spacious seating area differentiate them from competitors.
Grain & Berry management understand that support of franchisees is paramount to success. With this in mind, they have developed a comprehensive training program for franchisees, their management, and their employees. From the beginning, Grain & Berry will help with location selection, construction company selection, marketing, advertising, and continued ongoing support.
Food and Beverage Industry Franchise Analysis
Franchise Strengths
- Offers high quality, fresh healthy food in the growing healthy food segment
- Offers food and drink options that allow the concept to appeal to a wider customer base
- Operationally simple, easy to learn
Franchise Weaknesses
- Location and site selection are quite important in dictating the success of the business
- Relatively new concept that will need to execute operations well in order to attract and retain the desired market
- Consumers still learning of acai bowl as a meal replacement / alternative
Franchise Opportunities
- Opportunity to grow with an emerging franchisor in an emerging and quickly growing industry
- Ability to expand sales opportunities through catering, online ordering, and delivery
- Healthy fast-casual concepts are likely to continue to experience accelerated growth
- Juice & Smoothie restaurants are projected to reach revenue of $3b in 2019 (IBIS World)
Franchise Threats
- A number of incumbent quick service / fast casual concepts are working to adapt their menu offering to meet the healthy food market segment
- A large number of emerging healthy food concepts are also entering the market and looking to grow
- Potential for more consumers to choose to cook and eat meals at home
- Fruit prices can fluctuate and affect costs
How much is a Grain & Berry Franchise?
Grain and Berry Franchise cost ranges from $ 180,500 to $ 453,000 according to the 2020 FDD.
Grain and Berry Franchise Cost
| Item | Estimated Amount (in USD) | When Due | To Whom Payment is to Be Made | |
| Low | High | |||
| Initial Franchise Fee | $50.000 | $50.000 | Upon signing Franchise Agreement | Franchisor |
| Site Selection Fee | 2.000 | 2.000 | Upon Submission of proposed lease | Franchisor or Third Parties |
| Pre-Opening Purchase | 10.000 | 10.000 | Upon signing Franchise Agreement | Franchisor |
| Real Estate Lease Payments – deposit (1 month) | 6.000 | 12.000 | As agreed in the Lease | Lessor, Seller |
| Leasehold Improvements | 15.000 | 150.000 | Before Opening | Suppliers |
| Licenses, Architectural, and Engineering Fees | 5.000 | 15.000 | Before Opening | Suppliers |
| Construction Management Fee | 0 | 20.000 | Supplier | |
| Wages, Travel and Living Expenses for You and Your Manager During Training | 1.000 | 3.000 | During Training | Employees, Airlines, Hotels and other Businesses |
| Restaurant Kitchen Equipment Purchase Deposit and Initial Payment | 50.000 | 70.000 | ||
| Furniture, Fixtures and Non-Kithcen Equipment | 1.000 | 15.000 | As incurred | Suppliers |
| Computer System | 4.000 | 8.000 | Before Opening | Suppliers |
| Signs | 6.000 | 9.000 | Before Opening | Suppliers |
| Initial Inventory and Supplies | 3.000 | 15.000 | Before Opening | Suppliers |
| Employee Salaries (3 months) | 9.000 | 25.000 | As incurred | Employees |
| Local Advertising Expenditures Fee and costs | 7.500 | 7.500 | Within 90 days of Opening | Suppliers |
| Insurance (3 months) | 1.000 | 1.500 | As incurred | Insurance Companies |
| Additional Funds (3 months) | 10.000 | 40.000 | As incurred, before opening or otherwise arranged | Franchisor, Suppliers and Utilities, Landlord, Government Agencies, Attorneys, Accountants and Other Professionals |
| TOTAL | $180,500 | $453,000 | ||
| ||||
