Got Produce Franchise Review (2020) 

Got Produce Franchise Review (2020) 

Franchise Background 

Got Produce is a farming franchise company offering technology controlled greenhouses, with smart hydroponics and patented growing recipes to the commercial grower and food service industries 

Their greenhouses reduce the amount of water, land, and energy required to grow fresh fruits and vegetables by using hydroponic methods in a distributed production model.

Use less water: A head of lettuce takes 40 gallons of water when grow in soil, but only one gallon when grown hydroponically.

Grow better produce, faster: greenhouses with advanced fertigation systems to grow with a higher yield, all year round. 

Grow local & eliminate transport costs: transporting food can be costly while increasing the carbon footprint of our food.

They use only non-GMO varieties and encourages use of local seeds in many regions around the world. Seeds are selected by Got Produce experts specifically suited to a client’s water source nutritional analysis, local market demands, climate temperatures and day length at the location of the greenhouse

They can grow from anywhere from 5 to 100 crop varieties at the same time.

Management Team

The founder, Deborah Walliser, is an internationally known and respected agronomist who has a background anchored in greenhouse production and space biology. She has successfully grown over 100 different edible crops in controlled environment facilities across the globe, and has been at the forefront of creating new hydroponic systems for many other crops including 6 different varieties of wine grapes, edible flowers, and extracts

As an early pioneer and visionary, Deborah designed, built, and operated commercial floating lettuce systems to withstand extreme temperature ranges and pioneered change in water policy and helped found the local food production/distribution movement

Franchise Agriculture Industry Analysis

Franchise Strengths

Technology speeds the production process many times more than traditional farming

All products are organic, non-GMO and LCF certified

Offers a strong, proven product that an increasing amount of consumers are interested in

Operationally simple 

Franchise Weaknesses

Margins have the potential to be eroded due to changes in price of ingredients and / or increase in labor costs

Though proven internationally, still pending more than 1 success case in the U.S. market

Agriculture Franchise Opportunities 

88% of people are willing to pay more for healthier food (Nielsen)

In 2015, global sales for organic food was about 81.6 billion dollars (Statista)

99.7% of household purchase produce, of these 82% buy organic products (OTA)

Huge produce market in the U.S. that is only continuing to grow

Threats in the Agriculture Franchise Market

Operating in a large, competitive market 

Potential for more consumers to buy from other brands

Profits can be negatively impacted due to competition

Potential for superior technology to enter the market

Got Produce Franchise Cost (2018 FDD)

How Much is a Got Produce Franchise? 

  1. According to Item 7 of Got Produce’s 2018 FDD

Historical Revenue for Got Produce

FDD Disclaimer: “The following Financial Performance Representation shows the Gross Revenue and certain operating expenses for one (1) Twenty Thousand (20,000) square foot greenhouse operations, known as the “GP 20” model affiliate owned (affiliate disclosed in item 1). 

Operated by our CEO, Deborah Walliser from 2005 through 2010 in Vicksburg, Arizona. The disclosed financial information is listed for the year 2010 in which the business operated a full 12 months.”


How much do Got Produce franchise owners make?  

“We include 2010 year financial data as a basis for relating to operations. We believe the financial information, would reasonably relate to 2017 by adding a 11.5% inflation rate. (Estimated inflation from 2011 through 2016 from U.S. Gov. Bureau of Labor Statistics) . Actual results may vary from Got Produce? Businesses to Got produce? Businesses, and we cannot estimate the performance of a particular Got produce? Business. Sales and expenses may vary. In particular, the income and expenses of your business will be directly affected by many factors, such as: 

(a) the crop mixture you chose to grow in your Got Produce? Greenhouse(s); 

(b) local climate conditions; 

(c) whether you operate the business personally or hire a manager; 

(d) employee salary and benefits; 

(e) insurance costs; 

(f) local utility costs and other factors which are unique to each Got Produce? Business and may significantly impact the financial performance of your business.”

1. According to Item 19 of Got Produce’s 2018 FDD

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