Got Produce Greenhouse Franchise Review (2021)
Written by: Patrick Findaro
Last Updated by Rocío Torres: August 25, 2022
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Got Produce is a farming franchise company offering technology-controlled greenhouse, with smart hydroponics and patented growing recipes to the commercial grower and food service industries.
Got Produce Background
Their greenhouses reduce the amount of water, land, and energy required to grow fresh fruits and vegetables by using hydroponic methods in a distributed production model.
Use less water: A head of lettuce takes 40 gallons of water when grow in soil, but only one gallon when grown hydroponically.
Grow better produce, faster: greenhouses with advanced fertigation systems to grow with a higher yield, all year round.
Grow local & eliminate transport costs: transporting food can be costly while increasing the carbon footprint of our food.
They use only non-GMO varieties and encourages use of local seeds in many regions around the world. Seeds are selected by Got Produce experts specifically suited to a client’s water source nutritional analysis, local market demands, climate temperatures and day length at the location of the greenhouse
They can grow from anywhere from 5 to 100 crop varieties at the same time.
Management Team
The founder, Deborah Walliser, is an internationally known and respected agronomist who has a background anchored in greenhouse production and space biology. She has successfully grown over 100 different edible crops in controlled environment facilities across the globe, and has been at the forefront of creating new hydroponic systems for many other crops including 6 different varieties of wine grapes, edible flowers, and extracts
As an early pioneer and visionary, Deborah designed, built, and operated commercial floating lettuce systems to withstand extreme temperature ranges and pioneered change in water policy and helped found the local food production/distribution movement
Franchise Healthy Food Analysis
Franchise Strengths
- Technology speeds the production process many times more than traditional farming.
- All products are organic, non-GMO and LCF certified.
- Offers a strong, proven product that an increasing amount of consumers is interested in.
- Operationally simple.
Franchise Weaknesses
- Margins have the potential to be eroded due to changes in price of ingredients and / or increase in labor costs.
- Though proven internationally, still pending more than 1 success case in the U.S. market.
Agriculture Franchise Opportunities
- 88% of people are willing to pay more for healthier food (Nielsen).
- In 2015, global sales for organic food was about 81.6 billion dollars (Statista).
- 99.7% of household purchase produce, of these 82% buy organic products (OTA).
- Huge produce market in the U.S. that is only continuing to grow.
Threats in the Agriculture Franchise Market
- Operating in a large, competitive market.
- Potential for more consumers to buy from other brands.
- Profits can be negatively impacted due to competition.
- Potential for superior technology to enter the market.
How Much is a Got Produce Franchise?
| Item | Estimated Amount (in USD) | When Due | To Whom Payment is to Be Made | |
| Low | High | |||
| Initial Single Unit Fee | $45.000 | $45.000 | 7 days within completing pre-opening obligations | Franchisor |
| Real Estate/ Land Purchase | 0 | 250.000 | As Arranged | Landlord or Mortgage Lender |
| Infrastruscture Improvements | 500 | 150.000 | As Arranged | Contractors |
| Structure | 200.000 | 950.000 | As Arranged | Contractors or Franchisor |
| Irrigation equipment, plumbing, Controls, Supplemental Heating and cooling MISC | 52.000 | 500.000 | As Arranged | Franchisor |
| Construction Expenses | 70.200 | 275.000 | As Arranged | Contractor |
| Furniture Office Equipment | 500 | 10.000 | As Arranged | Vendors, Leasing Companies |
| Utilities and Deposits (3 months) | 500 | 35.000 | As Arranged | Utility companies, contractors |
| Licenses and Permits | 500 | 5.000 | As Arranged | City, County, State |
| Opening and Advertising and Marketing | 1.500 | 7.500 | As Incurred | Franchisor and Vendors |
| Insurance (3 months) | 900 | 1.200 | As Arranged | Insurance companies |
| Professional Fees | 500 | 25.000 | As Incurred | Attorneys, accountants |
| Additional Operating Funds (3 months) | 18.000 | 100.000 | As Arranged | Vendors, Etc. |
| Total | $187,000 | $368,500 | ||
| Royalty | Ad-Fund |
| 5% | 2% |
How Much does a Got Produce Franchise make?
| Affiliate Owned and Operated Unit 2010 | ||
|---|---|---|
| Revenue/Expense | – | % of Revenue |
| Fertilizers | 5.651 | 1,5% |
| Gas/Fuel/Oil | 5.225 | 1,4% |
| Labor | 65.696 | 17,6% |
| Repairs and Maintenance | 1.457 | 0,4% |
| Seeds and Plants | 8.182 | 2,2% |
| Supplies | 32.693 | 8,7% |
| Utilities | 18.810 | 5,0% |
| Insurance | 1.347 | 0,4% |
| Royalty | – | 0,0% |
| Other Misc. Expenses | 6.561 | 1,8% |
| Total Gross Profit | $228,175 | 61% |
