Published on 10 Feb 2023 Time 4 min read Last update by 14 May 2024

Ellie Mental Health Franchise to Open 400+ Units (2024)

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Ellie Mental Health Franchise and associated franchises provide counseling, medication management, and therapeutic products and services, by licensed clinical counselors, therapists, and prescribers.

Ellie was founded in 2015 by Erin Pash and Kyle Keller when they opened the first Ellie clinic. Since then, the Ellie brand has continued to grow with multiple clinics in Minnesota and a growing number of franchises across the country.

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How Much Is an Ellie Mental Health Franchise?

The initial Ellie Mental Health Franchise Fee is $60,000. You have to pay this upfront fee when opening.

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Franchise Cost

The estimated total investment necessary to begin the operation of an Ellie Mental Health Franchise ranges from $200,000 to $405,000. The following costs are part of the upfront costs included in the initial investment. Many of these are one-time fees that are needed to launch the franchise. Review the chart below to see how much it costs to buy an Ellie Mental Health franchise in 2022 .

Type of expediture Amount To Whom Payment Is to Be Made
Low High
Initial Franchise Fee $60,000 $60,000 Us
Outreach Fee $6,000 $6,000 Us
Initial Supply Package $1,500 $4,500 Us
Technology Set-Up Fee $500 $500 Us
Lease Deposit and Payments $25,333 $62,667 Landlord
Utility Deposits $1,000 $2,500 Vendors
Pre-Opening Marketing $6,500 $13,000 Us and vendors
Fumiture, Fixtures & Equipment $15,000 $20,000 Vendors
 Computers and Office Equipment $2,900 $9,000 Vendors
Leasehold Improvements/Buildout $15,000 $75,000 Vendors
Architectural and Engineering Services $0 $10,000 Vendors
Project Management Services Fee $7,500 $18,325 Vendors
Exterior Signage, Interior Signage, and Graphics $2,500 $10,000 Vendors
Insurance $1,000 $3,000 Vendors
Permits, Licenses and Accreditation $1,000 $5,000 Government Agencies
Insurance Contract and Credentialing $0 $6,750 Us
Accounting and Legal Fees $10,000 $20,000 Vendors
Accounting Services Vendor Review Fee $0 $250 Us
Training Expenses $1,000 $3,000 Vendors
LMS Library Fee $2,500 $2,500 Us
Additional Funds – 3 Months $41,780 $72,965 Us, vendors and government agencies
TOTAL $201,013 $404,957

Ellie Mental Health Franchise Requirements

  • A minimum net worth of $1 million
  • Liquid Capital of $250,000

Ongoing Fees

System Fee: $1,000 per month per Qualified Clinician in the prior month

Medication Management Providers System Fee: $3,000 per month per Qualified Prescriber in the prior month

Marketing Fee: $50 per month per each Qualified Clinician and Qualified Prescriber in the prior month

Local Marketing: Spend $75 per month per each Qualified Clinician and Qualified Prescriber in the prior month

Technology Fees: Currently, $145 per month per Qualified Clinician in the prior month. Currently, $350 per month per Qualified Prescriber in the prior month

Shared Services Fees: $700 per month per Qualified Clinician in the prior month (reduced to $420 per month per Qualified Clinician in the prior month for the first 6 months for your first Franchised Business), $850 per month per Qualified Prescriber in the prior month

Contract and Credentialing Fee: Currently, $500 per provider

LMS Library License Fee: $2,500 annually for your first Franchised Business only

Website Modification Fee: Currently, $100 per hour, after the initial Franchised Business webpage is set up

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How Many Ellie Mental Health Units Have Opened and Closed?

Outlet type Year Outlets at the Start of the Year Outlets at the End of the Year Net Change
Franchised 2019 0 0 0
2020 0 0 0
2021 0 0 0
Company-Owned 2019 3 4 +1
2020 4 10 +6
2021 10 15 +5
Total Outlets 2019 3 4 +1
2020 4 10 +6
2021 10 15 +5

At the end of 2021, Ellie Mental Health had 15 locations open, which were all company-owned. Additionally, the company did not provide financials for certain locations.

A quote from BHBusiness reads: “The company has since sold and awarded just over 400 clinic sites to about 130 franchisees across 32 states since beginning in Aug. 2021. Today, Ellie Mental Health directly owns and operates 20 locations in Minnesota, Ellie’s corporate market, and plans to open as many as five more locations by the end of 2022.”

Since the company had no franchises at all at the end of 2021, this is going to be a huge jump for the company and its management will need to execute well.


The Healthcare business in the USA is taking off as the destigmatization of mental health issues has accelerated. Also, more people have been suffering from mental health issues due to the physical, social, and emotional effects of COVID-19. As well as the effects of increased isolation and excessive time on devices, among other reasons. Ellie Mental Health is trying to carve a niche for itself in that industry but still has to prove its business.

However, beware of the challenges of starting a mental health business. Ellie Mental Health undoubtedly has strict requirements, rules, and regulations for franchisees; still, being responsible for hundreds of patients who are battling mental health issues is a major undertaking, filled with health and legal risks.

We recommend talking to 3 – 5 franchisees and waiting for a while for the franchisor to prove its model before starting your franchise.

While this may be the business for you, make sure also to check out other companies offered on Vetted Biz and in the Healthcare Industry.

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