Dog Training Elite Franchise in 2024: Costs, Fee & FDD

Discover whether Dog Training Elite is the right investment for you. Explore key insights, pros and cons, and what sets this franchise apart in the booming pet industry. Learn more about your potential future with this fast-growing pet franchise!

Last updated 30 Aug 2024 Time 12 min read
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Dog Training Elite is a standout franchise in the pet industry, known for its innovative approach to dog training. The original concept was founded by John Mestas in 2013. The company was born from his passion for helping dogs and their owners build strong, positive relationships. With over four decades of experience in the dog training world, John has established Dog Training Elite as a significant player in the industry. The franchise has earned a reputation for its high-quality training methods, focusing on in-home and community-based training that empowers owners to be the leaders their dogs need.

The core product of Dog Training Elite is its comprehensive dog training programs, which include everything from obedience training to specialized training for service dogs, therapy dogs, and emotional support animals. They also offer group classes, advanced obedience, and personal protection training. Their approach is personalized, ensuring that each dog receives the specific training it needs, whether it’s a young puppy or an older dog with behavioral issues. The core customers of Dog Training Elite are dog owners who are deeply invested in the well-being and behavior of their pets, often seeking long-term solutions rather than quick fixes.

Dog Training Elite has expanded significantly since its inception, with over 100 locations across the United States. The franchise continues to grow, with plans to expand into new markets both domestically and internationally. The company’s daily operations serve thousands of dogs and their owners, making it a well-recognized brand in the pet care industry. Their ability to cater to a wide range of training needs has positioned them as a leader in the market, with a strong and loyal customer base.

One of the highlights of Dog Training Elite is its robust franchise support system. Franchisees benefit from extensive training programs that cover everything from dog training techniques to business operations and marketing strategies. This support includes initial training at the franchise headquarters, ongoing education, and access to a network of experienced trainers and business professionals. Additionally, the franchise offers marketing assistance, helping franchisees build and maintain a strong presence in their local markets. With a focus on continuous support and development, Dog Training Elite ensures that its franchisees have the tools and knowledge they need to succeed.

Dog Training Elite Franchise Insights

  1. The initial investment for a Dog Training Elite franchise ranges between $173,000 and $203,000, making it one of the more accessible options in the pet franchise industry.
  2. With no need for a physical storefront, franchisees benefit from low overhead costs, allowing for higher profit margins compared to traditional brick-and-mortar franchises.
  3. Dog Training Elite’s personalized approach to dog training means that franchisees can cater to a diverse client base, from families with pets to individuals needing service or therapy dogs.

Dog Training Elite Franchise Key indicators

Unit Growth YOY (%)

9%

vs industry 16%


Total U.S. Franchised Units

395


3-Year Failure Rate

0%

vs industry 4%


Sales-to-Investment ratio

1.2:1

How much does it cost to open a Dog Training Elite franchise?

Understanding the potential investment size and capital requirements is crucial when considering opening a Dog Training Elite franchise. These financial commitments, including initial franchise fees, equipment costs, and ongoing operational expenses, impact the feasibility and profitability of the venture. Thoroughly evaluating these factors ensures that potential franchisees are prepared for the financial responsibilities and can make informed decisions about their ability to sustain and grow the business, ultimately contributing to long-term success.

Min & Max Investment

Opening a Dog Training Elite franchise involves several key costs, which are outlined in Item 7 of the Franchise Disclosure Document (FDD). You can see a breakdown of the costs to open a Dog Training Elite below from the most recent Item 7 below:

Type of Expenditure  Minimum Investment  Maximum Investment 
Initial Franchise Fee  $110,000  $110,000 
Travel, lodging, food, and other expenses while training  $1,500  $10,000 
Advanced Training  $12,500  $15,000 
Real Estate and Improvements  $0  $0 
Start-up Packet  $4,150  $5,000 
Launch Support  $10,500  $11,100 
Additional Equipment and Mobile Device  $500  $3,000 
Vehicle Wrap  $3,500  $5,000 
Banners and Signs  $750  $3,000 
Demo Dog and Demo Dog Equipment  $1,500  $6,500 
Miscellaneous Opening Costs  $1,500  $4,500 
Marketing - 3 Months  $5,000  $6,500 
Additional Funds - 3 Months  $22,150  $23,650 
Total  $173,550  $203,250 

Item 7 in the Franchise Disclosure Document (FDD) is the “Estimated Initial Investment” section. It outlines the total costs a franchisee can expect to incur when starting a franchise, including the initial franchise fee, equipment, inventory, real estate, and other startup expenses. This section is crucial because it provides potential franchisees with a detailed understanding of the financial commitment required, helping them assess affordability and plan their investment strategy effectively.

Required Capital

For Dog Training Elite, the required capital, liquid assets, and net worth requirements typically fall within the following ranges:

  • Initial Investment The total initial investment required to open a Dog Training Elite franchise is estimated to be between $174,000 and $203,000. This includes franchise fees, training, equipment, and initial marketing costs. Assuming that you will finance your franchise investment, you should plan to have 20% of the total investment amount in the form of equity (cash) for the investment.
  • Liquid Assets It’s generally recommended that potential franchisees have at least $50,000 to $75,000 in liquid assets. This is a common range for service-based franchises in the pet industry, allowing for operational costs and unexpected expenses during the startup phase.
  • Net Worth While specific net worth requirements for Dog Training Elite aren’t publicly detailed, a general guideline for similar franchises is to have a minimum net worth of $150,000 to $300,000. This ensures that franchisees have the financial stability to support the business as it grows.

How much does a Dog Training Elite franchise owner make?

Calculating the salary of a Dog Training Elite franchise owner involves analyzing gross sales to determine total revenue, assessing operational efficiency to understand profit margins, and accounting for franchisor fees and additional expenses such as rent, utilities, and payroll. Effective management of these factors can significantly impact the profitability and financial success of a Dog Training Elite franchise owner. This comprehensive financial analysis helps estimate net profits, from which the owner’s salary can be derived. A clear understanding of these factors ensures accurate salary projections and financial planning for sustainable business operations.

Dog Training Elite Revenue & Gross Sales

Based on the most recent analysis, Dog Training Elite franchises have a median gross sales of $229,801, reflecting the brand’s consistent consumer demand and potential for solid revenue generation in the growing pet care industry.

Which key factors impact the average revenue performance of Dog Training Elite franchisees?

Several factors likely contributed to the performance of Dog Training Elite’s U.S. franchisee median gross sales performance. The continued rise in pet ownership, especially among millennials and Gen Z, has driven increased demand for quality dog training services. Additionally, the franchise’s community-based and personalized training approach resonates with dog owners seeking more tailored solutions, which may have bolstered customer retention and referrals. The brand’s emphasis on service dogs and therapy dogs also taps into a growing niche market. Finally, Dog Training Elite’s low overhead model allows franchisees to maximize profitability, even in a competitive market, which likely played a role in maintaining or improving gross sales compared to the previous year.

Dog Training Elite Franchise Operational Costs

When operating a Dog Training Elite franchise, the primary ongoing operational costs you should consider include:

  • Trainer Salaries If you hire additional trainers or staff, their salaries will be a significant ongoing expense. Ensuring that you have skilled trainers is crucial for maintaining the quality of service.
  • Marketing and Advertising While some marketing support is provided by the franchise, local advertising, community engagement efforts, and promotional activities will require ongoing investment to attract new clients and retain existing ones.
  • Vehicle Expenses Since Dog Training Elite offers in-home training, maintaining vehicles for transportation will be an ongoing cost, including fuel, insurance, and regular maintenance.
  • Training Equipment Regular updates and replacements of training equipment, such as leashes, collars, and specialized tools for different training programs, will be necessary to ensure effective service delivery.
  • Insurance Liability insurance is crucial for a dog training business, covering potential incidents during training sessions. This cost will be an essential part of your ongoing operational expenses.

These costs are vital to maintaining the quality and efficiency of your franchise operations.

Dog Training Elite Franchise Fees

When considering the ongoing fees associated with opening a Dog Training Elite franchise, it’s essential to understand the financial commitments involved. Here are some of the key ongoing fees:

  • Successor Franchise Fee $2,500, due prior to entering into a successor franchise agreement. This fee applies when you renew your franchise agreement and is contingent upon meeting specific requirements outlined in the original agreement.
  • Royalty Fee 8% of gross sales, payable weekly. This fee is calculated based on your weekly gross sales and must be paid by the following Tuesday.
  • Additional Fees There may be additional fees for services such as extra training, technology upgrades, or marketing support beyond the standard offerings, which can vary based on your specific needs and the franchise agreement.

Additionally, it’s important to review the franchise agreement thoroughly to ensure you understand all potential costs.

Dog Training Elite Franchise Earnings

The earnings of a Dog Training Elite franchise owner can vary based on several factors, including location, client demand, and the owner’s involvement in daily operations. Dog Training Elite franchisees have a median gross sales of $229,801. Based on this, an owner-operator has estimated earnings of approximately $41,364 annually. If the franchisee chooses a semi-absentee model, earnings would likely be lower due to the additional costs of hiring a manager to oversee operations.

This earning potential highlights the importance of active involvement in the business to maximize profitability. Franchisees who are hands-on can better control operational costs, maintain high-quality service, and drive customer satisfaction, all of which contribute to higher earnings. However, it’s also crucial to factor in local market conditions and competition, as these can significantly impact both sales and profitability. Properly managing expenses and continuously marketing the business are key strategies for increasing earnings in a Dog Training Elite franchise.

How to Open a Dog Training Elite Franchise

The process of becoming a Dog Training Elite franchisee is a well-structured journey designed to ensure that you are fully prepared to succeed. Here’s an overview of the steps involved:

  1. Initial Inquiry You or your franchise specialist submits an initial inquiry basic information about your interest and background. You should also conduct thorough research on the franchise, including seeing all of the information available on the Vetted Biz franchise intelligence platform, including access to the most recent Franchise Disclosure Document (FDD).
  2. Franchise Application If you decide to move forward, the next step is to complete a franchise application. This application helps the franchisor assess your background, financial stability, and overall fit for the brand.
  3. Discovery Day After reviewing the FDD, you may be invited to a Discovery Day at the Dog Training Elite headquarters. This is an opportunity to meet the corporate team, learn more about the business model, and get a feel for the company culture. It’s also a chance for both parties to determine if the partnership is a good fit.
  4. Franchise Agreement If both you and the franchisor decide to proceed, the next step is signing the franchise agreement. This legally binding document outlines the terms and conditions of your franchise ownership, including fees, training, and ongoing support.
  5. Training Once the agreement is signed, you will undergo comprehensive training. Dog Training Elite offers an extensive training program that covers everything from dog training techniques to business operations, marketing, and customer service. This training is designed to equip you with the knowledge and skills needed to successfully run your franchise.
  6. Site Selection and Setup If your franchise requires a physical location, you will work with the franchisor to select a suitable site. However, Dog Training Elite typically operates with a mobile model, so you may not need a traditional storefront. You’ll also set up any necessary equipment, vehicles, and technology systems required to start operations.
  7. Grand Opening and Ongoing Support After training and setup, you’ll be ready for your grand opening. The franchisor will assist with marketing and promotional efforts to help you launch your business successfully. From there, you’ll continue to receive ongoing support, including marketing assistance, business coaching, and access to a network of fellow franchisees.

Pros & Cons

Pros

Growing Industry: The pet industry, particularly dog training, is experiencing significant growth, driven by increasing pet ownership and the desire for well-behaved pets. This trend creates a strong market demand for Dog Training Elite’s services.

Low Overhead Costs: The mobile, community-based business model means there’s no need for a physical storefront, resulting in lower operational costs and higher potential profit margins.

Personalized Service: The franchise’s focus on personalized, in-home training services allows you to build strong relationships with clients, leading to higher customer satisfaction and repeat business.

Flexible Lifestyle: As a franchisee, you can enjoy a flexible schedule, as the business model allows for control over your hours, making it a great option for those seeking work-life balance.

Cons

Market Competition: Depending on your location, there could be significant competition from other dog trainers or pet service providers, which may impact your ability to attract and retain clients.

Hands-On Involvement Required: While the low overhead is a plus, it often requires active involvement from the franchisee. This may not be ideal if you’re looking for a more passive investment.

Economic Sensitivity: The business may be sensitive to economic downturns, as discretionary spending on pet services could decrease when consumers are tightening their budgets.

Earnings Variability: As with any franchise, earnings can vary significantly based on location, market conditions, and your ability to effectively manage and grow the business.

FAQs

Who owns Dog Training Elite?

  • Dog Training Elite was founded by John Mestas, a seasoned expert in the dog training industry with over 40 years of experience. The company has grown under his leadership, with a focus on providing high-quality, personalized dog training services. While the franchise is independently owned and operated by individual franchisees, the overall brand and business model are maintained and supported by the corporate headquarters.
  • Yes, Dog Training Elite is a franchise. It offers opportunities for entrepreneurs to own and operate their own dog training businesses under the established brand. Franchisees benefit from a proven business model, comprehensive training, and ongoing support from the franchisor.
  • Dog Training Elite’s biggest competitors include other national dog training franchises such as Bark Busters and Sit Means Sit. Alternatives to Dog Training Elite may include independent dog trainers, regional training companies, or other pet service franchises that offer dog training as part of a broader range of services, such as Petco or PetSmart's training programs.
  • As of 2024, Dog Training Elite has 395 locations in the U.S., of which all are franchised locations.
  • The most recent calculated 3-year failure rate of Dog Training Elite was 0% in the U.S. which is quite impressive as the brand has been franchising for over a decade.
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