Published on 16 Aug 2021 Time 9 min read Last update by 12 Jun 2024

Starting a Crumbl Cookies Franchise in 2024

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Crumbl Cookies franchise is a rapidly growing cookie franchise with over 900 locations across the United States. The company was founded in 2017 by Blake Robinson and Bryan Blakely, two friends who wanted to create a cookie shop that offered something unique and delicious. Crumbl Cookies quickly became popular for its unique and delicious flavors, which change weekly. The company also offers a variety of other products, including ice cream, milk, and coffee. Crumbl Cookies is a popular destination for both locals and tourists alike. The company’s cookies have been featured in numerous publications, including Forbes, The New York Times, and The Wall Street Journal. Crumbl Cookies is a great place to enjoy a delicious cookie and a cup of coffee with friends or family.

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Crumbl FDD

How Much Is a Crumbl Cookies Franchise?

Crumbl charges $50,000 for the regular initial fee, but for territory reservation agreements, which allow for franchisees to open multiple Crumbl units, the initial fee is $150,000 for the opening of 3 locations.

Franchise Cost

The total investment necessary to begin the operation of a standard Crumbl Cookies franchise is from $460,000 – $1,266,000.

Crumbl Cookies Franchise Cost Breakdown

TYPE OF EXPENDITURE AMOUNT METHOD OF PAYMENT WHEN DUE TO WHOM PAYMENT IS TO BE MADE
Initial franchise fee $50,000 Lump sum At signing Us
Opening Tech Equipment Package $9,000 – $15,000 Lump sum Before opening Us, Affiliates, or Suppliers
Opening General Equipment Package $170,000 – $180,000 Lump sum Before opening Us, Affiliates, or Suppliers
Opening Box and Ingredient Package $9,000 – $12,000 Lump sum Before opening Us, Affiliates, or Suppliers
Initial training fees, and travel, lodging, food, and other expenses while training $20,000 – $30,000 As incurred Prior to and during training Us, Airlines, hotels and restaurants
Real estate and improvements $75,000 – $640,000 As incurred As negotiated Suppliers and contractors
Rent (3 months) $16,666 – $83,333 As incurred As negotiated Landlord
Professional fees $8,000 – $53,000 As incurred As incurred Professional architects, engineers, accountants, and attorneys
Equipment, furniture, fixtures, décor, and supplies $75,000 – $100,000 As incurred or leased Before opening Suppliers
POS system, computer hardware, and software $3,500 – $15,000 As incurred As negotiated Suppliers
Signs $6,500 – $32,000 As incurred Before opening Suppliers
Misc. opening costs $2,500 – $30,000 As incurred As incurred Suppliers, utilities, etc.
Opening inventory $5,000 – $16,000 Lump sum As negotiated Suppliers
Additional funds (3 months) $10,000 As incurred As negotiated Suppliers, employees, etc.
TOTAL $460,166 – $1,266,333

crumbl

How Much Do Franchise Owners Make?

The financial representations in Crumbl’s FDD took a subset of continuously operating franchises throughout the year 2023. Out of the pool of 571 Crumbl® locations that operated continuously for the 2023 calendar year, 255 locations (approx. 44.7%) met or surpassed the average Total Revenue, 328 locations (approx. 57.4%) met or surpassed the average Gross Profit, and 289 locations (approx. 50.6%) met or surpassed the average Net Profit.

Crumbl Franchise Sales Figures (Yearly)

 

2023 Calendar Year Average High Median Low
Total Revenue $1,156,838 $2,927,370 $1,100,536 $543,554
Gross Profit $437,900 $1,451,516 $424,594 $117,296
Net Profit (Loss) $122,955 $600,554 $114,549 ($241,554)

Median Net Profit

A median net profit of $114,549 means that most Crumbl Cookies Franchise owners can expect to earn a profit in only a few short years. With it costing $865,000 and it taking about 2 years on average to open a food and beverage franchise there are calculated return on investment findings below.

At the median figure from above, you will be able to recoup the cost of your Crumbl franchise in 8.5 years. This is from the time you begin the franchising process. From the minute their location has its grand opening it takes about 1.5 years to recoup the initial investment. Crumbl Cookies are not only a popular dessert destination, but they are also highly profitable!

crumbl cookies franchise

Crumbl Cookie Franchise Competition

Competitors of Crumbl Cookies are other high-end bakeries and cookie delivery companies such as Cookie Advantage, Baked Cookies & Dough, Great American Cookies, and Le Macaron. They also compete indirectly with other fast food concepts in the baked goods industry, such as donut franchises like Krispy Kreme or cinnamon roll franchises like Cinnabon.

Crumbl Cookies Franchises have entered a highly competitive market. Baked goods and ice cream have been around for centuries and there are countless outlets across the U.S. In 2021, the U.S. bakery market was valued at $46.3 billion and is expected to reach $53.3 billion by 2028. The U.S. ice cream market was valued at $18.2 billion in 2021 and is expected to reach $22.4 billion by 2028.

Given the recent economic uncertainty, many consumers may be hesitant to pay a premium price for cookies and ice cream. This may cause consumers to turn towards store-bought dough such as Nestle Toll House, Betty Crocker, and Pillsbury. In 2021, the U.S. market for store-bought cookie dough was valued at $1.2 billion and is expected to reach $1.5 billion by 2028. The U.S. market for store-bought ice cream was valued at $6.2 billion in 2021 and is expected to reach $7.3 billion by 2028.

Crumbl Cookies Franchises must find ways to differentiate themselves from the competition and offer a value proposition that appeals to consumers. They could do this by offering unique flavors, high-quality ingredients, or a convenient delivery or pickup option. They could also focus on marketing their products to millennials and Gen Z, who are more likely to spend money on premium food and experiences.

During warmer times of the year consumers may opt for traditional ice cream stores despite Crumbl Cookie Franchises having these options. Many consumers turn to soft-serve ice cream in the summer causing them to seek out traditional outlets.

How Many Crumbl Cookies Franchises Have Opened/Closed?

Outlet type Year Outlets at the Start of the Year Outlets at the End of the Year Net Change
Franchised 2021 141 325 +184
2022 325 688 +363
2023 688 968 +280
Company-Owned 2021 1 1 +0
2022 1 1 +0
2023 1 2 +1
Total Outlets 2021 142 326 +184
2022 326 689 +363
2023 689 970 +281

Crumbl Cookie Franchises had a staggering 2022 and 2023, by more than 5x-ing total locations across the U.S. each year, they have greatly benefited from the shift toward delivery and takeout since the start of the Covid-19 pandemic. Crumbl Cookie Franchises tapped into social media outlets to gain a large audience. As a result, people began going out of their way to find a Crumbl Cookies Franchise near them. This led to significant word of mouth and as a result, the Crumbl Cookie Franchise became a phenomenon overnight.


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Where Are Crumbl Cookie Franchise Locations in 2024?

That’s a lot of cookies, but to put it in full perspective find a map of all Crumbl Cookies Franchise locations across the U.S. below. Before you start the application process, make sure you are in a state that does not already have a franchise operating or under construction (over 800 to date). Many states/ cities in the U.S. are already taken by current Crumbl Cookies franchisees. Unfortunately, as of the date of the writing of this article, you cannot open a Crumbl franchise in the USA as they are all sold out. However, you should check out the Crumbl Cookies Franchise page to see if any new locations have opened up in availability

crumbl cookie franchise

Who Owns Crumbl Cookies Franchise?

Crumbl Cookies Franchises is operated by Crumbl LLC and is based out of Utah. The first Crumbl Cookie location opened on August 14th, 2017. Crumbl LLC owns all the licensing and intellectual property rights to Crumbl Cookies Franchises. Jason McGowan (CEO), and Sawyer Hemsley (COO) are the co-founders of Crumbl LLC. In fact, The Co-founders are cousins making Crumbl Cookies a family business.

The cousins opened their first store in 2017, while Sawyer was still attending Utah State University. The cousins spent thousands of dollars developing their recipes and creating cookies that live up to the brand that they had envisioned. From the very beginning, they knew it would be an essential part of the Crumbl Cookie Franchise process to have customers walk in and see the entire baking process conducted directly in front of them. The cousins wanted to create a unique atmosphere that also showed customers the ingredients actually going into the cookies they would be eating.

Crumbl Cookies Franchise Menu and Prices

The Crumbl Cookies Franchise menu includes a wide variety of cookies and ice cream. The cookies change on a weekly basis, so there’s always something new to try. Some of the most popular cookies include the Classic Krispy Bar, Caramel Shortbread with Twix, Peach Sugar, Peanut Butter Cup with Reese’s, and Original with M&Ms. The world-famous Milk Chocolate Chip cookie is always on the menu, though. And if you’re looking for something cold, they also have a variety of ice cream flavors, including Cookie Dough Crunch, Raspberry Cheesecake, Brownie Fudge, Snickerdoodle, Peanut Butter, and Vanilla Bean.

The Crumble Cookie Franchise Prices can be found below:

Cookies Total Price Price Per Cookie
Single Box $4.38 $4.38
4-Pack Box $15.38 $3.85
6-Pack Box $21.95 $3.66
Party Box (12 Cookies) $38.45 $3.20

 

Ice Cream Total Price Price Per Half Pint
Single Cream Half Pint $4.38 $4.38
Cream Carrier 4 Half Pints $15.38 $3.85

How Much Can a Crumbl Cookies Franchise Owner Make?

You used to be able to make a lot more money with a Crumbl Franchise, but now it is falling behind its old figures and more in line with industry standards, especially as the higher end of cost has ramped up from around $650k to almost 2.5x of $1.6 million.

We estimate that there are multiple Crumbl Cookies franchise owners making over $1 million per year!

Crumbl Cookies Franchise App

Crumbl Cookies Franchise while a chain of specialty baked goods and ice cream has a strong digital presence. Jason McGowan and Sawyer Hemsley saw the need for specialty bake shops to have easy and fast ordering processes. Additionally, to compete with national chains they needed to be able to deliver. The Crumbl Cookies Franchise App allows customers to order pick-up both in-store and curbside as well as offers local delivery options. The app also lays out all prices and visualizes the different deals in a simple format.

Crumbl FDD

Crumbl Cookies Franchise Conclusion

Crumbl Cookie Franchise is a fairly new and unique franchise concept that has shown relatively high profitability in recent years. With signature cookie flavors that are either served warm or chilled, Crumbl takes the art of cookie baking to the next level. Furthermore, Crumbl is starting to make a name for itself in the Food and Beverage industry, as it now has over 900 locations across the U.S. The app makes it easy for customers to either pick up their cookies or have them delivered. Crumbl Cookies Franchise having started just before the start of the Covid-19 pandemic allowed the company to pivot quickly. The need for quick service and delivery is essential in the Food and Beverage Industry today. The business while young has a bright future and there are definitely some sweet profits to be earned.

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