Cici’s Pizza Franchise in 2024: Costs, Fee & FDD

Explore the potential of investing in a Cicis Pizza franchise. This analysis dives into the brand’s strengths, challenges, and market position, offering key insights for aspiring franchisees. Discover if Cicis is the right investment for you.

Last updated 17 Oct 2024 Time 13 min read
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Cicis Pizza, founded in 1985 by Joe Croce and Mike Cole in Plano, Texas, is a staple in the American pizza buffet industry. Known for its all-you-can-eat model, Cicis quickly grew from a single location to a beloved chain that offers a variety of pizzas, pastas, salads, and desserts. The founders aimed to create a family-friendly dining experience where affordability and variety were key. Over the years, Cicis has carved out a niche in the market, appealing to families, large groups, and those looking for a budget-friendly meal.

The core product at Cicis Pizza is, of course, its diverse range of pizzas, which includes classic options like pepperoni and cheese, as well as unique creations like the Mac & Cheese Pizza. Beyond pizza, the buffet offers pasta, salads, and an array of desserts, including cinnamon rolls and brownies. Cicis caters primarily to families and value-conscious consumers who appreciate the combination of variety and price. The buffet-style dining experience allows customers to try different flavors without breaking the bank, making it a popular choice for group gatherings and family outings.

Today, Cicis Pizza operates over 300 locations across the United States, serving millions of customers each year. While the brand is primarily focused on the U.S. market, its widespread presence makes it a recognizable name in the pizza industry. Cicis restaurants are often found in suburban areas, catering to local communities and family-oriented neighborhoods. The chain’s ability to attract repeat customers through its consistent value proposition has solidified its place in the competitive fast-casual dining sector.

Franchisees at Cicis benefit from a robust support system that includes comprehensive training programs, ongoing marketing support, and operational guidance. New franchise owners undergo an extensive training program that covers everything from daily operations to customer service and marketing strategies. Additionally, Cicis offers continuous support through regional management teams and a strong network of existing franchisees. This support system, combined with the brand’s established reputation, makes Cicis an attractive option for those looking to invest in the restaurant industry.

Cicis Pizza Franchise Insights

  1. The average Cicis location requires a relatively low initial investment compared to other pizza franchises, with total startup costs ranging between $695,000 and $1.02 million making it an accessible entry point into the restaurant industry.
  2. Cicis introduced its “Unlimited Pizza, Pasta, Salad, and Dessert” buffet model, which has proven to be a major draw, contributing to a higher customer visit frequency.
  3. Franchisees benefit from a streamlined supply chain, with Cicis Pizza working closely with suppliers to ensure consistent quality and cost-effective sourcing, helping to maintain profit margins.

Cicis Pizza Franchise Key indicators

Growth YOY (%)

-1%

vs industry 0%


Total U.S. Franchised Units

261


3-Year Failure Rate

14%

vs industry 10%


Sales-to-Investment ratio

2.2:1

How much does it cost to open a Cicis Pizza franchise?

Understanding the potential investment size and capital requirements is crucial when considering opening a Cicis Pizza franchise. These financial commitments, including initial franchise fees, equipment costs, and ongoing operational expenses, impact the feasibility and profitability of the venture. Thoroughly evaluating these factors ensures that potential franchisees are prepared for the financial responsibilities and can make informed decisions about their ability to sustain and grow the business, ultimately contributing to long-term success.

Min & Max Investment

Opening a Cicis Pizza franchise involves several key costs, which are outlined in Item 7 of the Franchise Disclosure Document (FDD). You can see a breakdown of the costs to open a Cicis Pizza below from the most recent Item 7 below:

Type of Expenditure  Minimum Investment  Maximum Investment 
Initial Franchise Fee  $30,000  $30,000 
Leasehold Improvements  $325,080  $348,725 
Equipment and Supplies for Game Room  $80,000  $250,000 
Impact Fees  $0  $20,000 
Equipment, Furniture and Fixtures  $163,752  $197,387 
Signage and Graphics  $11,464  $19,600 
Insurance  $500  $2,000 
Business Licenses  $1,000  $4,000 
Opening Inventory/Supplies  $28,419  $34,428 
Promotional Expenses  $10,000  $15,000 
Training Costs  $10,750  $36,000 
Deposits and other Pre-Opening Costs  $9,000  $17,000 
Additional Funds (3 months)  $25,000  $45,000 
Total  $694,965  $1,019,140  

Item 7 in the Franchise Disclosure Document (FDD) is the “Estimated Initial Investment” section. It outlines the total costs a franchisee can expect to incur when starting a franchise, including the initial franchise fee, equipment, inventory, real estate, and other startup expenses. This section is crucial because it provides potential franchisees with a detailed understanding of the financial commitment required, helping them assess affordability and plan their investment strategy effectively.

Required Capital

To open a Cicis Pizza franchise, the required capital includes both the initial investment costs and specific financial requirements set by Cicis. Let’s take a closer look below:

  • Initial Investment The total estimated initial investment for a Cicis Pizza franchise ranges from approximately $695,000 to $1.02 million. This estimate covers startup costs such as the franchise fee, real estate, construction, equipment, initial inventory, and additional funds needed for early operating expenses. Assuming that you will finance your franchise investment, you should plan to have 20% of the total investment amount in the form of equity (cash) for the investment.
  • Liquid Assets Requirement Cicis Pizza typically requires franchisees to have a minimum of $250,000 in liquid assets. This ensures that the franchisee has the necessary funds to manage any unexpected costs and maintain financial stability during the early stages of the business.
  • Net Worth Requirement While Cicis does not publicly state a specific net worth requirement, it’s generally recommended that franchisees have a net worth of at least $500,000. This would include the value of assets like real estate, investments, and personal property, minus any liabilities. This is an estimate based on industry standards for similar franchises.

How much does a Cicis Pizza franchise owner make?

Calculating the salary of a Cicis Pizza franchise owner involves analyzing gross sales to determine total revenue, assessing operational efficiency to understand profit margins, and accounting for franchisor fees and additional expenses such as rent, utilities, and payroll. Effective management of these factors can significantly impact the profitability and financial success of a Cicis Pizza franchise owner. This comprehensive financial analysis helps estimate net profits, from which the owner’s salary can be derived. A clear understanding of these factors ensures accurate salary projections and financial planning for sustainable business operations.

Cicis Pizza Revenue & Gross Sales

Based on the most recent analysis, Cicis Pizza franchises have a median gross sales of $1,379,000, highlighting the brand’s strong consumer appeal and steady revenue potential. This performance underscores Cicis’ ability to attract repeat customers and maintain a solid market presence in the competitive pizza industry.

Which key factors impact the average revenue performance of Cicis Pizza franchisees?

Several factors likely contribute to the performance of Cicis Pizza’s U.S. franchisee median gross sales. The brand’s ongoing efforts to innovate and refresh its menu, including introducing new limited-time offerings and enhancing the buffet experience, have likely played a role in attracting more customers. Additionally, Cicis’ focus on affordability during economic uncertainty may have resonated with budget-conscious consumers, driving higher foot traffic. The company’s investments in digital marketing and delivery partnerships may have also expanded its reach, allowing franchises to capture more sales through online orders and third-party delivery services. These combined efforts have helped Cicis maintain its competitive edge and contribute to the steady performance of its franchisees.

Cicis Pizza Franchise Operational Costs

Operational costs for a franchise like Cicis Pizza are the ongoing expenses required to run the day-to-day operations of the business. These costs are essential for maintaining the business’s functionality and ensuring smooth operations. For a Cicis Pizza franchise, operational costs include:

  • Food and Beverage Costs The expenses incurred from purchasing ingredients needed to prepare menu items, including pizza dough, toppings, sauces, salads, desserts, and beverages.
  • Labor Costs Wages, salaries, and benefits for employees, including kitchen staff, servers, and management, essential for daily restaurant operations.
  • Rent or Mortgage Payments The cost of leasing or owning the property where the restaurant is located, including monthly rent or mortgage payments, property taxes, and insurance.
  • Utilities Expenses for electricity, water, gas, and internet, crucial for operating kitchen equipment, heating, cooling, and lighting the restaurant.
  • Maintenance and Repairs Costs associated with the upkeep of kitchen equipment, HVAC systems, and the building itself, covering both routine maintenance and unexpected repairs.
  • Supplies and Inventory This includes kitchen supplies, cleaning products, office supplies, uniforms, and costs related to inventory management.
  • Insurance Costs for various insurance policies, including property insurance, liability insurance, and workers’ compensation insurance.
  • Technology and Equipment Expenses for maintaining and upgrading point-of-sale systems, kitchen equipment, and other technological infrastructure.
  • Miscellaneous Costs Other operational expenses such as licenses, permits, professional fees (e.g., legal and accounting services), and any other costs that arise from running the business.

Careful planning and budgeting for these operational costs are crucial for the financial health and success of your Cicis Pizza franchise.

Cicis Pizza Franchise Fees

When considering the ongoing operational fees for a Cicis Pizza franchise, it’s important to understand the various costs involved in maintaining the business. These fees are crucial for ensuring the franchise operates smoothly and meets the standards set by the franchisor. Here’s a breakdown of some key fees:

  • Royalty Fee 5% of Net Sales for a Cicis Buffet Restaurant; 6% of Net Sales for a Cicis To Go Restaurant, payable on the specified day (currently Thursday). This fee may be reduced if you participate in current incentive programs.
  • Technology and Support Fee Currently $100 per month, payable on the specified day (currently Thursday). This fee covers support services for your computer system and point-of-sale systems but does not include additional out-of-pocket costs for upgrades or maintenance.
  • Fund Contribution 5% of Net Sales, payable on the specified day (currently Thursday). This contribution supports marketing and advertising efforts that benefit the entire Cicis franchise network.

There might be additional fees depending on the specific terms of your Franchise Agreement or any updates from the franchisor. It’s essential to budget for these ongoing costs to ensure the long-term success of your Cicis Pizza franchise.

Cicis Pizza Franchise Earnings

The earnings of a Cicis Pizza franchise owner can vary based on factors such as location, sales volume, operational efficiency, and cost management. However, on average, Cicis franchise owners can expect to generate a solid income.

Cicis Pizza franchisees have a median gross sales of $1,379,000. Based on these gross sales, it’s estimated that a Cicis franchisee earns approximately $138,000 per year based on industry operating margins and assuming they are actively managing the location as an owner-operator. This means that the annual salary of a Cicis Pizza franchise owner should be around $138,000.

If the franchisee operates the business as a semi-absentee owner, earnings would likely be lower due to the additional costs of hiring and maintaining a manager to oversee daily operations.

How to Open a Cicis Pizza Franchise

Becoming a Cicis Pizza franchisee involves a series of well-defined steps, from the initial inquiry to the grand opening of your restaurant. Here’s an overview of the process:

  1. Initial Inquiry You or your franchise specialist submits an initial inquiry basic information about your interest and background. You should also conduct thorough research on the franchise, including seeing all of the information available on the Vetted Biz franchise intelligence platform, including access to the most recent Franchise Disclosure Document (FDD).
  2. Preliminary Conversation After your inquiry, you will typically have an initial conversation with a Cicis franchise representative. During this discussion, you’ll gain a deeper understanding of the franchise model, financial requirements, and expectations. It’s also a chance for Cicis to assess your suitability as a potential franchisee.
  3. Application Submission If both parties are interested in moving forward, you will be asked to complete a formal franchise application. This application will include detailed information about your financial situation, business experience, and goals. Cicis will review your application to ensure you meet their qualifications.
  4. Discovery Day After reviewing the FDD, you’ll be invited to a Discovery Day at Cicis headquarters. This event allows you to meet the corporate team, tour the facilities, and get a firsthand look at the operations. It’s an opportunity to ask questions and gain a deeper understanding of what it means to be a Cicis franchisee.
  5. Franchise Agreement Signing If both parties are satisfied after Discovery Day, you’ll sign the Franchise Agreement. This legally binding contract formalizes your relationship with Cicis and outlines the terms and conditions of your franchise.
  6. Site Selection and Lease Negotiation After signing the agreement, you’ll work with Cicis to select a suitable location for your restaurant. This involves researching potential markets, finding the right property, and negotiating the lease terms. Cicis provides support during this crucial step to ensure you choose a location with strong potential for success.
  7. Training Before your restaurant opens, you’ll undergo a comprehensive training program provided by Cicis. This training covers all aspects of operating a Cicis franchise, including food preparation, customer service, marketing, and management. You’ll also receive hands-on experience in a working Cicis restaurant.
  8. Construction and Build-Out With your location secured and training completed, the next step is to build out your restaurant. This includes construction, interior design, and installing kitchen equipment. Cicis will guide you through this process to ensure your restaurant meets brand standards.
  9. Grand Opening Preparation As the opening day approaches, you’ll work with Cicis to develop a grand opening plan. This includes marketing efforts to generate buzz, hiring and training staff, and finalizing all operational details. Cicis provides ongoing support to ensure a smooth launch.
  10. Grand Opening Finally, your restaurant opens its doors to the public! Cicis continues to offer support during this critical period, helping you navigate the initial challenges of running your business and ensuring you’re set up for long-term success.

Pros & Cons

Pros

Established Brand: Cicis Pizza is a well-known brand with over three decades of experience in the pizza buffet industry, offering strong brand recognition and customer loyalty.

Affordable Investment: The initial investment for a Cicis franchise is relatively lower compared to other restaurant franchises, making it accessible for first-time franchisees or those looking to diversify their investment portfolio.

Family-Friendly Concept: The all-you-can-eat buffet model caters to families and large groups, creating a steady stream of repeat customers who appreciate value and variety.

Flexibility in Menu Offerings: Cicis allows franchisees to introduce limited-time offers and local favorites, which can attract a diverse customer base and respond to market trends.

Cons

Market Saturation: In some regions, the market for pizza franchises is highly competitive, which may limit growth potential and require aggressive marketing to stand out.

Labor-Intensive Operations: Operating a Cicis restaurant requires managing a large staff, particularly during peak hours, which can be challenging in terms of scheduling, training, and maintaining quality service.

Food Costs Fluctuations: As with any restaurant, the cost of ingredients can fluctuate, impacting profit margins. Managing food waste and optimizing supply chain efficiency are crucial for maintaining profitability.

Limited Geographic Reach: While Cicis has a strong presence in the U.S., its geographic reach is primarily domestic, which may limit opportunities for expansion in international markets.

Dependence on Buffet Model: The buffet concept, while popular, may face challenges in adapting to changing consumer preferences, especially in areas where health-conscious dining is on the rise.

 

FAQs

Who owns Cicis Pizza?

  • Cicis Pizza is owned by D&G Investors, which acquired the company in 2021. The ownership group took control after Cicis filed for Chapter 11 bankruptcy, with the intention of revitalizing the brand and expanding its presence in the competitive pizza market.
  • Yes, Cicis Pizza operates as a franchise. The majority of its locations are franchised, allowing individual entrepreneurs to own and operate their own Cicis restaurants under the brand's established guidelines and support system.
  • Cicis Pizza ’s biggest competitor is likely Pizza Hut, particularly in the buffet segment of the pizza industry. Alternatives to Cicis include other family-friendly pizza chains such as Papa John’s and Domino’s, which offer different dining experiences and delivery options.
  • The estimated initial investment to open a Cicis Pizza franchise ranges from $695,000 to $1.02 million This cost includes expenses such as the franchise fee, real estate, construction, equipment, and initial inventory.
  • Cicis filed for Chapter 11 bankruptcy in 2021 due to financial difficulties exacerbated by the COVID-19 pandemic. The buffet-style dining model faced significant challenges during the pandemic, leading to decreased customer traffic and strained finances.
  • As of 2024, Cicis Pizza has 279 locations in the U.S., of which 261 are franchised locations.
  • The most recent calculated 3-year failure rate of Cicis Pizza was 14% in the U.S.
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