On-Going Fees:
- Royalty Fee: 6% and the a
- Marketing Fee: 4%
- Brand Fund: 2%
- Franchise Renewal Fee: $10,000
Comparison with Direct Rivals:
Chicken Guy’s main rivals are Chic-Fil-A and Kentucky Fried Chicken. Chic-Fil-A does not have a minimum net worth to open a location, however, it has a 15% royalty fee and takes 50% of all profits from Franchisees. This is among the highest fees in the food and beverage industry. Meanwhile, KFC requires a minimum net worth of $1.5 million and $750,000 in liquid assets. KFC has a 4% royalty fee and a 5% marketing fee.
Franchise Opportunities and Costs:
Since there are a limited number of Guy Chicken franchises, potential franchisees have the ability to open several locations. Chicken Guy offers a discount on the initial development fee if you open 3 or more locations.
The company also has the ability to grow its digital revenue streams with the creation of a rewards app program to boost customer loyalty. Additionally, Chicken Guy is also growing its online ordering and catering services.
Chicken Guy does not list minimum net worth or liquid assets to open a location. Like all other franchises, Chicken Guy has numerous fees in order to operate and grow over time. These can include insurance costs, the royalty and marketing fees listed above, renewal fees, and other costs. See these expected fees below: