British Swim School: Swim School Franchise Opportunities (2022)

Written by: Patrick Findaro
Last Updated: July 12, 2022
Free Download Our Exclusive Children Programs Guide
Download Now

This article is based on a video originally recorded on Vetted Biz Youtube Channel.

This article is based on its 2021 FDD

British Swim School is the leader in “Learn to Swim” programs. It was revolutionary in developing a survival program that enables the very young to survive an accident in the water. Its gentle fun program makes it the nation’s leader and preferred choice for all parents.

Listen to this article

Apple Podcast    Spotify    Google Podcast 

The business offers kids swim programs with the focus on them having strong learning of how to survive if they accidentally fall into a swimming pool.

Additionally, BSS offers a variety of swimming programs for kids of all ages

The business model, with low investment and even lower overheads make it a highly profitable, quick starting, and fast break-even business. Equally attractive is the fact that the franchise owners have no build-out costs. They contract with pools in Fitness Centers, Schools, Hotels, Sports clubs, etc., bringing revenue to the host for an underutilized loss leader facility. It is a great win/win situation.

Franchise owners purchase a demographic area in which there are 20,000-25,000 children under the age of 9, in a medium to high-income bracket. Within those parameters, they are encouraged to open as many locations as they can find. Their top franchisee has 13 locations within one area. Her company teaches over 1200 children per week year-round and will gross $1.2 million this year.

British Swim School 

British Swim School (“BSS”) was first created by the founder, Rita Goldberg, in 1994. From 1994 to the present day Rita has continued to develop, improve, and fine-tune her methods into a gradual, engaging, and gentle program. In 2011, Rita decided to expand her business on a national scale and began the process of selecting like-minded entrepreneurs to open their own British Swim School franchise businesses in their local markets.

As the British Swim School business model has continued to evolve, Rita realized that the process of building a pool for each franchise owner was overly complicated, stressful, and expensive. After research, it became apparent that there is an abundance of commercial pools that were ‘empty’ for a majority of the day.

Rita has since spent her time focusing on developing partnerships with national fitness clubs and a variety of other venues with pools. Now, British Swim School is capitalizing on a business model that allows for them to own multiple locations with minimal investment and low overhead.

British Swim School

British Swim School Franchise Cost (2021 FDD)

Estimated Initial Investment

Type of ExpenditureAmountMethod
of
Payment
When DueTo Whom Payment is to be Paid
Initial Franchise Fee$39,500Lump SumWhen you sign the
Franchise
Agreement
Franchisor
Mailer Program Set-up Fee$1,000Lump Sum30 days prior to the
Scheduled Opening
Date
Franchisor or BSS
Services
Mailing List Fee$500 to $750Lump Sum30 days prior to the
Scheduled Opening
Date
Franchisor or BSS
Services
Postcard Fees$14,000Lump Sum30 days prior to the
Scheduled Opening
Date
Franchisor or BSS
Services
SEO Fees$3,600Lump SumWhen your website
going live
Franchisor or BSS
Services
Digital Marketing
Fees
$9,000Lump SumWhen your website
going live
Franchisor or BSS
Services or our
Approved
Supplier(s) 
Pool Security
Deposit
$0 to $1,000As ArrangedAs ArrangedThird Parties
Pool Usage Fee – 3
months
$1,500 to $7,500As ArrangedAs ArrangedThird Parties or Franchisor
Opening Inventory
(pool equipment,
training supplies,
learning aids)
$3,050 to $3,350As ArrangedBefore OpeningThird Parties
Signage$250 to $750As ArrangedBefore OpeningThird Parties
Training: Travel and
Living Expenses
$1,500 to $3,000As ArrangedAs IncurredThird Parties
Accountant and Legal Fees$300 to $1,000As ArrangedAs ArrangedThird Parties
Insurance Premium$2,400 to $5,000As ArrangedAnnuallyInsurance
Company
Computer System$0 to $2,500As ArrangedAs ArrangedThird Parties
Office Security
Deposit
$0 to $1,500As ArrangedAs IncurredThird Parties
Office Rent, Office
Furniture, Fixtures
and Equipment – 3
Months
$0 to $4,500As ArrangedAs ArrangedThird Parties
Technology Fee – 3
months
$600 to $2,400As ArrangedMonthlyFranchisor
First 3 Months of
Aquatics Lead
$7,500 to $10,500As ArrangedAs IncurredEmployees and
Third Parties
Additional Funds – 3
Months
$9,000 to $15,000As ArrangedAs IncurredEmployees and
Third Parties
TOTAL ESTIMATED
INITIAL
INVESTMENT
Single Franchise $93,700 to $125,850

According to Item 7 of BSS 2021 FDD

British Swim School Franchise

Patrick Findaro: You have Patrick Findaro here, co-founder at Vetted Biz. I’m very excited to have two executives from British Swim School. This is a brand that’s been around for over 40 years with over a hundred locations throughout the United States, a very attractive asset-light service model, that’s in the children’s services industry.

We’re going to go through the industry, this opportunity to open a British School franchise, how the market has changed over the last few years, especially in light of COVID, and what to expect for the coming years. I’m very excited to have on the brand president, Ashley Gundlach, as well as Dave Warn, who’s the director of franchise development at British Swim School. Ashley and Dave, thanks so much for joining.

Children’s Services Industry

Patrick Findaro: Maybe you two could just comment on what this industry’s all about, and kind of what is the appeal for someone that might open up a franchise, or start an independent business in this segment?

Ashley Gundlach: So the learn-to-swim industry has really evolved, I’d say over the last 10, 15 years. So, I think most of us grew up with the kind of Red Cross or YMCA style of swimming where your parents would sign you up for a six-week session, you got as far as you got, it was probably really different depending on what school you went to. So, it’s really just been in the last decade or so that this kind of subscription-based model has evolved.

Focusing first on, a kid or an adult having the skills that they need to survive a water emergency, which is really a lot different than just being able to do a pretty crawl stroke or something like that. So I think parents’ emphasis of that as a critical survival skill and not just something that’s like a nice activity to do, has really opened up I think the opportunity for franchise owners in this space.

franchise specialist

Patrick Findaro: Yeah, and I can talk from personal experience. Living in South Florida, in much of the social gatherings, there’s a pool there. And to the extent that I have an eight-month daughter, and just having that survival skill is so clutch. So, it’s no surprise that your South Florida territory is pretty much sold out, as this is a playground for people who like aquatic activities and just also just leisure, and having the pool nearby, it’s key.

British Swim School Evolution

Patrick Findaro: And how has British Swim School evolved over the last 40 years?

Ashley Gundlach: Yeah, what’s interesting is our business was founded in England, hence British Swim School. In 1981, our founder came over here in the ’90s, started franchising about 10 years ago. But what’s interesting about our program is that really the core of what was created in the ’80s has remained true. There’s been some fine-tuning and some slight differentiation of the levels, but really, our founder was quite ahead of the time in terms of the survival-based approach, which has given us nice credibility. What is, I think, probably the best evolution is the addition of our special abilities program and our adult learn-to-swim program.

Part of our mission is incurring that, is making sure that everybody, regardless of age or ability, has an opportunity to be a safe and happy swimmer.

And so those two programs right there have really allowed us to do that. You know, most people don’t realize that people, especially those with autism, they have got a special draw to the water, which makes it especially risky for them around the water if they don’t have the skills that they need to survive.

Patrick Findaro: Interesting. And what’s the landscape like? Who is a British Swim School franchisee competing with? Is it rec centers? Is it just independent operators like a one-man-show that’s teaching some classes?

British Swim School

Market Competition

Dave Warn: Yeah, there’s going to be, in every market because it’s definitely a needs-based service, there’s going to be a handful of different companies that offer it. Whether it be local independents, whether it be the franchise models out there, Big Blue, Goldfish. You know, one thing that we have seen on this side of the pandemic is a lot of the independents have kind of stopped doing it.

In every market that we were in, one thing that we thrive in is being able to be in front of a captive audience, whether it be through Google AdWords, pay-per-click, geotargeted Facebook, and we capture market share.

I think another big value that British Swim School brings is, I know it says British Swim School, but as Ashley mentioned, we focus on that water acclimation, water survival. It’s a big key differentiator for us because, the territories regenerate, people continue to have kids, and kids need to be educated in water safety.

Necessary Skills for Children

Patrick Findaro: And that makes it a need-to-have. It’s not a nice-to-have like some after-school sports program. This is a necessary skill that kids need to live.

Ashley Gundlach: And most parents don’t realize that the statistics around drowning are so tragic. You know, it’s the number one cause of accidental death for kids under the age of five which is just crazy. I mean, it’s worse than, car accidents really. But then kind of the flip side of that coin is that kids who have been enrolled in formal swim lessons have an 88% reduction in drowning, were they to, slip into a pool when they’re reaching for a toy, or fall off a dock on vacation or something like that.

So, we really talk about buying parents those couple of seconds or that one minute for their kid to flip over onto their back and call for help, or for the older kids to be able to kind of flip back and forth until they reach safety, so.

Watch the complete interview here!

franchise specialist

Latest Articles

Goddard School Franchise Cost Worth Profit Potential? (2022)

Goddard School Franchise Cost Worth Profit Potential? (2022)

Jimmy John’s Franchise Cost Worth It? (2022)

Jimmy John’s Franchise Cost Worth It? (2022)

KFC Franchise Cost, Requirements, And More! (2022)

KFC Franchise Cost, Requirements, And More! (2022)

Is it easy to start a Waffle House Franchise in 2022?

Is it easy to start a Waffle House Franchise in 2022?

Wow Wow Hawaiian Lemonades Franchise Left Unresolved (2022)

Wow Wow Hawaiian Lemonades Franchise Left Unresolved (2022)

Amazing Explorers: More Than a Daycare Franchise

Amazing Explorers: More Than a Daycare Franchise

Ryan Farris, Reveals Secret To Success Throughout Pandemic

Ryan Farris, Reveals Secret To Success Throughout Pandemic

Franchise Financing and Structuring Methods for 2022

Franchise Financing and Structuring Methods for 2022

Domino’s Franchise Cost Low Ticket to Make Millions (2022)  | Vetted Biz

Domino’s Franchise Cost Low Ticket to Make Millions (2022) | Vetted Biz

Keyrenter Franchise: A Leading Property Manager (2022)

Keyrenter Franchise: A Leading Property Manager (2022)

Kitchen Tune Up Franchise: Home Remodeling Services

Kitchen Tune Up Franchise: Home Remodeling Services

Planet Fitness Franchise Cost Worth The Profit? (2022)

Planet Fitness Franchise Cost Worth The Profit? (2022)

Raising Cane’s Franchise Cost Pays For Itself (2022)

Raising Cane’s Franchise Cost Pays For Itself (2022)

How Much is a Wingstop Franchise? Wingstop Franchise Cost Detailed (2022)

How Much is a Wingstop Franchise? Wingstop Franchise Cost Detailed (2022)

Shake Shack Franchise Cost Exposed And 3 Alternatives (2022)

Shake Shack Franchise Cost Exposed And 3 Alternatives (2022)

SBA 7(a) Loan for Franchise And Other Financing Options

SBA 7(a) Loan for Franchise And Other Financing Options

Master Franchise Explained

Master Franchise Explained

Bonchon Franchise Cost and Revenue Revealed (2022)

Bonchon Franchise Cost and Revenue Revealed (2022)

Crumbl Cookies Franchise Cost Justifies High Owner Salary In 2022

Crumbl Cookies Franchise Cost Justifies High Owner Salary In 2022

Best Franchise Podcast Episodes (2022)

Best Franchise Podcast Episodes (2022)

Buy a Business or Franchise For Sale?

Buy a Business or Franchise For Sale?

Starbucks Franchise Cost Compared To 3 Other Coffee Franchises

Starbucks Franchise Cost Compared To 3 Other Coffee Franchises

Can you open a Chipotle Franchise? Key Takeways (2022)

Can you open a Chipotle Franchise? Key Takeways (2022)

SBA Loan for Franchise Facts

SBA Loan for Franchise Facts

Arby’s Franchise Resale Value Is Low (2022)

Arby’s Franchise Resale Value Is Low (2022)

JAN PRO Franchise Cost Worth Owner Salary? (2022)

JAN PRO Franchise Cost Worth Owner Salary? (2022)

3 Things to know when Searching for a Business to Buy

3 Things to know when Searching for a Business to Buy

Franchise Consulting  Targeting the Franchise Industry

Franchise Consulting Targeting the Franchise Industry

What To Look For When Buying A Business

What To Look For When Buying A Business

8 Steps to Sell Your Business for the Best Price

8 Steps to Sell Your Business for the Best Price

Explore Businesses for Sale in Florida

Explore Businesses for Sale in Florida

Changing Landscape for Retail and Food Space

Changing Landscape for Retail and Food Space

Senior Care Franchises: What is the Top in 2022?

Senior Care Franchises: What is the Top in 2022?

Jani King Franchise: Profits and Lawsuits (2022)

Jani King Franchise: Profits and Lawsuits (2022)

An Unbiased Review of Entrepreneur’s Franchise 500 List (2022)

An Unbiased Review of Entrepreneur’s Franchise 500 List (2022)

Applebee’s Franchise Not Suitable for Single Unit Operator (2022)

Applebee’s Franchise Not Suitable for Single Unit Operator (2022)

Are Franchises Recommended by Franchise City Legit?

Are Franchises Recommended by Franchise City Legit?

Your Suscription has expired!

Looks like your subscription is due. Please renew to keep using our services.

Filters

Year




Name

Share link

Or

Filters

Business Name

Industry

Investment amount




Downgrade subscription

You are going to downgrade your subscription.This action will proceed the difference in cost of plans and reset subscription period after moneyback.

Vetted Member $79/month

Simple Start Free

Upgrade subscription

You are going to upgrade your subscription.This action will proceed the difference in cost of plans and reset subscription period after moneyback.

Simple Start Free

Vetted Member $79/month

Cancel subscription

You’re about to cancel your subscription. Please confirm by clicking on the “Cancel Subscription” button below.

Performing this action will delete your account.

Plan Updated

Your current subscription plan is:

Vetted Member $79/month

Support Form

Please fill out the form below with any technical issues, questions or feedback you might have.