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Bonchon Franchise Cost and Revenue Revealed (2022)

Written by: Brooks Gammill
Last Updated by Rocío Torres: August 16, 2022
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This article is based on its most recent FDD.

Bonchon franchise is a fast-casual service restaurant that specializes in Korean-style fried chicken and a variety of savory Asian fusion dishes. It’s known for its signature fried chicken and prepared by using a double-frying method that was concocted by its founder Jinduk Seh. Formally known as Bonchon Restaurant Company, it was formed in Korea in November 2002 and incorporated in Korea in June 2009, when its name changed to Bonchon Inc

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Bonchon's history

Bonchon U.S.A., Inc. was organized in June 2011 and the principal business address is in Dallas Texas. The CEO is Flynn Dekker and has held this title since May 2019. Before Bonchon, Mr. Dekker served as the Chief Marketing Officer of Wingstop Inc. from 2014 to 2019 in Dallas, Texas.

Bonchon competes with popular fast-food chains like KFC, but Bonchon has a higher price point than KFC with an average check of around $31 a person but can include two people on the ticket. Bonchon appeals to families and friends who come together to enjoy the atmosphere and can also enjoy alcohol with their meal.

How Much is a Bonchon Franchise?

Bonchon Franchise Fee

The initial license fee for a Bonchon franchise is $40,000. This is the upfront fee that must be paid when opening a Bonchon franchise. However, the more businesses you develop the cheaper the initial fee is for each business as outlined below.

1-2 Businesses: $40,000

3-5 Businesses: $35,000

6-10 Businesses: $30,000

11 or more Businesses: $25,000

Incentive Program

If a Franchise Agreement is signed by you and Bonchon in 2021 and the associated Restaurant opens in 2021, then for that Restaurant we will reduce:

(i)            the Initial Franchise Fee to $20,000

(ii)          the Continuing Royalty rate to 2.0% for the first 12 months of operations and to 3.0% for the second 12 months of operations, after which the continuing Royalty rate will be 4.75%.

Bonchon is an international brand with more than 370 locations in 8 different countries. In the United States Bonchon had 104 franchised restaurants in 2020.

 

Bonchon Franchise Cost

The estimated total investment necessary to begin operation of a Bonchon franchise ranges from $520,494 to $1,122,419 (excluding real property)

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Additional Cost Breakdown

The following costs are part of the upfront costs included in the initial investment. Many of these are one-time fees that are needed to launch the franchise.

Additional Cost Breakdown

Pre-Opening Training Expenses$6,500 – $15,000
Construction and Leasehold Improvements$250,000 – $550,000
Equipment$49,000 – $120,000
Furniture & Fixtures$15,000 – $40,000
Hand Wares and Small Appliances$6,000 – $13,000
Computer and Point of Sale System and Other Technology$15,000 – $25,000
Inventory to begin operating$32,754 – $35,754
Rent Deposit$23,625 – $56,250
Security Deposits and other Pre-Paid Expenses$14,000 – $16,000
Professional Fees$4,500 – $6,000
Signs$7,000 – $20,000
Architect and Engineering Fees $9,000 – $40,000
Opening Advertising$ 5,000 – $10,000
Pre-Opening Labor $9,615 – $20,415
Additional funds (First 3 months) $30,000 – $90,000
Total$520,494 – $1,122,419

The total represented above excludes real property costs and the total investment necessary to begin operation as a franchisee under an Area Development Agreement is from $62,000 to $135,000 (assuming, for the low end of the range, you agree to develop 3 Businesses and, for the high end of the range, you agree to develop 10 Businesses, although this is not a maximum.

Ongoing Costs and Fees

The royalty fee for Bonchon Franchise is 3.75% of previous week’s Gross Revenue for the first 12 months of operations then 4.75% after 12 months or for the rest of the initial term. There is also a system brand fund contribution: That is up to 4% of Gross Revenues but currently is 1% of gross revenues.

 

Bonchon Franchisor Cash Flow Statement (Years Ended December 31, 2020, 2019, 2018)

 202020192018
Cash flows from operating activities:   
Net Income$ 1,739,845$ 799,435$ 2,257,185
Adjustment to reconcile net income to net cash provided by operating activities:   
Depreciation$ 29,371$ 6,346$ 6,562
Changes in assets and liabilities:   
Accounts receivable$ (187,246)$ (89,045)$ (3,015)
Due from Parent$ (408,220)$ 285,206$ 4,214
Due from related party$ 391,028$ (391,028)
Prepaid expenses and other current assets$ 41,043$ (36,424)$ 27,400
Security deposits$ (14,020)$ (82,333)
Accounts payable and accrued expenses$ 143,908$ 586,831$ 87,268
Due to related parties$ 78,044$ (1,554)$ 1,572
Funds designated for franchisee advertising$ (575,034)$ (103,033)$ 306,851
Deferred revenues$ (611,502)$ (73,540)$ (760,000)
Deferred rent liability$ 49,744
Net cash provided by operating activities $ 676,961$ 900,861$ 1,928,037
Cash used in investing activity:   
Purchases of property and equipment $ (1,025,193)$ (579,591)$ (8,717)
Cash flows from financing activities:   
Member distributions$ (380,000)$ (1,331,942)
Member contributions$ 800,000$ 951,455
Net cash provided by (used in) financing activities $ 420,000$ 951,455$ (1,331,942)
Net increase in cash$ 71,768$ 1,272,725$ 587,378
Cash – beginning $ 2,614,416$ 1,341,691$ 754,313
CASH – ENDING $ 2,686,184$ 2,614,416$ 1,341,691

 

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How Much Do Franchise Owners Make?

 

Bonchon Franchise Sales Figures

Calendar Year
Median Gross RevenueAverage Gross Revenues
2019$1,192,142.76$1,308,216.85
2020$1,269,802.16$1,390,242.79

 

The table above contains financial performance information from “Mature Franchised Restaurants” aka franchised Bonchon Restaurants that were open and operating for a full twelve (12) month period during the 2019 and 2020 calendar years.

Although there were a total of 98 and 104 franchised Bonchon Restaurants operating in 2019 and 2020, respectively, 78 and 67 franchised Bonchon Restaurants qualified as Mature Franchised Restaurants during such reporting years and were included in the table.

In 2019 43% met or exceeded the 2019 yearly average Gross Revenues, with the highest Gross Revenues earned being $3,180,142 and the lowest Gross Revenues earned being $339,027.

In 2020 42% met or exceeded the 2020 yearly average Gross Revenues, with the highest Gross Revenues earned being $2,938,025 and the lowest Gross Revenues earned being $450,053.

 

Bonchon Franchise Income Statements (Years Ended December 31, 2020, 2019, 2018)

 202020192018
Revenue   
Branchise fees and royalties$ 6,291,381$ 5,195,181$ 4,785,355
Franchisee advertising fees$ 1,634,784$ 1,54,223$ 597,453
Total revenues $ 7,926,129$ 6,349,404$ 5,382,808
    
Selling, general and administrative expenses$ 6,186,284$ 5,549,969$ 3,125,623
Net income $ 1,739,845$ 799,435$ 2,257,185
    
Member’s deficit – beginning$ (615,535)$ (780,843)$ (1,706,086)
Cumulative effect of change in accounting principle$ (1,585,582)
Member contributions$ 800,000$ 951,455
Member distributions$ (380,000)$ (1,331,942)
MEMBERS EQUITY (DEFICIT) – ENDING $ 1,544,310$ (615,535)$ (780,843)

 

Bonchon Franchisor Income Statement Key Insights

Overall, Bonchon is a profitable business, with a net income of $1.74 million in 2020. The highest revenue stream is from franchise fees and royalties which accounts for over $6.2 million. Bonchon has seen a total revenue growth increase on average of 21% since 2018.

Expenses have risen as the company continues to add new franchises each year with expenses totaling 6.1 million in 2020.

Another promising sign is in 2020 members of the business invested $800,000 while only taking $380,000 in distributions from the bottom line.

Cash Flow Statement Key Insights

In 2020, Bonchon’s net income was $1.74 million, but their cash and cash equivalents were almost $ 2.7 million at the end of 2020 which was about the same as the start of 2020. Bonchon used about $1 million in investing in property and equipment, an increase of almost 100% in investing activities from the year before indicating their mission of expanding their overall business reach.

In 2020, Bonchon’s net income was $1.74 million, but their cash and cash equivalents were almost $ 2.7 million at the end of 2020 which was about the same as the start of 2020. Bonchon used about $1 million in investing in property and equipment, an increase of almost 100% in investing activities from the year before indicating their mission of expanding their overall business reach.

 How many Bonchon units have opened/closed?

 

Bonchon Franchise Locations

 202020192018
Franchises sold201411
Franchises terminated427
Franchises purchased
Franchised outlets in operations1049884
Corporate-owned outlets in operation333

The number of Bonchon locations has been growing over the past three years. In 2018 there were 84 franchise outlets in operation, while in 2019 it increased to 98, and by 2020 there now is 104. With Bonchon’s 2021 incentive program that provides significant discounts in initial fees and royalty payments, they should expect more growth in franchises in operation.

Conclusion

Bonchon is a fast-casual service restaurant that uses its international presence and almost 20 years of experience in the Korean Food industry to provide customers a great experience. Bonchon is currently in a competitive field in the fried chicken industry but uses its higher price point and unique cuisine to its advantage by attracting a different market of people that may like some variety instead of fast food chains like Chick Fil A, KFC, or other chains in the Chicken Industry. We strongly recommend you speak to at least 5 Bonchon franchisees to better understand the financials (see questions to ask).

Think Bonchon is the right franchise for you, or are you interested in other franchise opportunities in the food and beverage industry? Check out our listings page on the Vetted Biz website for thousands of franchises available for your investment.

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