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Blo Blow Dry Bar Franchise Review (2021)

Written by: Patrick Findaro
Last Updated by Rocio Somoza: August 17, 2022
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Blow Dry Bar

Blo Blow Dry Bar Franchise Background 

One can choose from any of their seven signature styles featured in the Blow Dry Bar Hair Menu, from the razor-straight “Executive Sweet”, to the runway-inspired “Pillow Talk”. For something a little more glammed up, ask for an “Up Do a La Carte”.

They also offer makeup, manicure, pedicure and waxing in some of their locations.

Management Team

Blow Dry Bar was founded in 2007, however in 2009, Blo was acquired by Vanessa Yakobson and her husband and since then they have grown to over 115 locations and are expanding quickly. Blo’s low-cost franchise opportunities deliver a proven concept, a simple business model, intensive training programs, and ongoing support from their dedicated head-office team.

Blow Dry Bar provides Franchise Partners with all the tools and resources required to succeed, from ops and software to recruiting and marketing.

Blo U(niversity), is their one-of-a-kind stylist training program, which ensures that the staff is trained by one of their Corporate Style Directors. The head office team is passionately dedicated to your success. Their expert staff will support the franchisee from the minute of the signature, through the grand opening, and on a daily basis.

Franchise Health and Beauty Industry Analysis 

Franchise Strengths

  • Operationally simple with all the stylists already with their certifications
  • Recurrent revenue streams
  • Ability to have a manager run the day-to-day of the business
  • Original Blow Dry Bar

Franchise Weaknesses

  • Reliant on skilled stylists to deliver the service that the customer expects
  • Operates in a competitive environment with low barriers of entry

Franchise Opportunities

  • Boutique concept that still has much room to grow the brand presence in many markets
  • Growing market as the Personal Care and Cosmetics industry has been growing steadily at 3% per year over the last few years, with growth forecasted to continue
  • Very large and growing market – Global Hair Care Industry is $85bn industry with continued growth (Statista)

Franchise Threats

  • Changing consumer preferences and styles
  • Other nearby competition and growing national chains
  • Many consumers see as “non-vital” good, and is thus is more prone to economic recessions
franchise specialist

How much is a Blo Blow Dry Bar?

Blo Blow Dry Bar Franchise cost ranges from $214,443 to $337,352 according to the 2020 FDD.

Item Estimated Amount (in USD) When Due To Whom Payment is to Be Made
Low High
Initial Franchise Fee $40,000 $40,000 When you sign the Franchise Agreement Franchisor
Real Estate/Rent (1st Month’s Rent) 3,000 7,500 Before Beginning Operations Lessor
Security Deposits 5,000 9,500 Before Beginning Operations Lessor, Utilities
Leasehold Improvements 75,000 139,000 Before Beginning Operations Third Parties
Furniture, Fixtures, & Equipment 40,000 52,500 Before Beginning Operations Third Parties
Computer System, Software, and Training 1,900 2,012 Before Beginning Operations Third Parties
Insurance 600 750 Before Beginning Operations Third Parties
Bar Supplies 10,813 16,395 Before Beginning Operations Approved Suppliers
Initial Inventory 8,150 9,400 Before Beginning Operations Approved Suppliers
Training 8,980 14,795 Before Beginning Operations Franchisor
Grand Opening Promotions, Advertising and Events 12,500 15,000 1-2 Months Prior to Opening and First 3 Months of Operations Approved Suppliers, Franchisor
Licenses and Permits 500 500 Before Beginning Operations Licensing Authority
Legal & Accounting 2,000 5,000 Before Beginning Operations Attorney, Accountant
Additional Funds (3 Months) 6,000 25,000 As Necessary You Determine
TOTAL $214,443 $337,352
Royalty Ad-Fund Local Marketing
6% $250 2%

Blo Blow Dry Bar

How Much does a  Blo Blow Dry Bar Franchise make?

OpenAverageMedianLowHigh# of Bars
1-2 years$246,331$253,936$134,013$361,61610
2-3 years$330,087$312,229$131,551$594,42211
3+ years$415,554$380,733$235,957$728,50612
5+ years$497,746$475,675$315,913$691,8999

FDD Disclaimer:

“The following representation is a historic financial performance representation about our existing franchised units. On March 31, 2020, there were 77 franchise operated Bars open. We have included the 55 Bars that were opened at least 1 year from January 1, 2018 to December 31, 2019. For locations open 1 to 3 years, 1 location was excluded as it was transferred during the reporting period and another was excluded for not following the system. For locations open 3 to 5 years, 1 location was excluded as it was transferred during the reporting period.”

Open Average Low Median High # of Bars
1-3 years $254,555 $124,863 $251,108 $411,278 21
3-5 years $358,786 $173,179 $333,985 $580,915 14
5+ years $439,789 $194,609 $437,245 $686,082 20

“For the Bars open 1-3 years, 10 of the 21 (or 48%) met or exceeded the Average and 11 of the 21 (or 52%) met or exceeded the Median. One Bar was excluded due to transfer of ownership.

 ~ 3-5 years, 6 of the 14 (or 43%) met or exceeded the Average and 7 of the 14 (or 50%) met or exceeded the Median. One Bar was excluded due transfer of ownership.

~ 5+ years, 9 of the 20 (or 45%) met or exceeded the Average and 10 of the 20 (or 50%) met or exceeded the Median. None were excluded due transfer of ownership.”

“The table below shows the average Revenue for bars open for at least 2 years (during the period Jan 1, 2019 and Dec 31, 2019):”

Bottom 1/3 of Bars: $269,002

Mid 1/3 of Bars: $366,439

Top 1/3 of Bars: $505,337

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