Big Frog is a high-tech, light manufacturing retail garment decorating boutique known for having very high levels of customer satisfaction. The business involves a retail store location that caters to the needs of the local community. Through local marketing efforts, Big Frog stores are able to obtain community groups such as schools, sports leagues, religious organizations, and more, as clients
Big Frog has all of the necessary tools and equipment, including printers, to help their customs design the exact garment they are looking for. Once an order is placed, a store is typically able to service the client by the next day
Big Frog is led by a well experienced and dedicated management team. Since 2006, Leeward Bean has been a co-owner of Dream Niche, LLC and Bay Area Custom T-Shirts LLC, now doing business as Big Frog Custom T-Shirts, both located in Clearwater, Florida. Leeward is primarily responsible for overseeing high level activities such as franchise development, legal and compliance issues as well as public relations. Leeward is joined by Ron DeFrece as Vice President at the Big Frog Franchise Group oversees all aspects of store and system operations. In 2006 he became a co-owner of Dream Niche, LLC and Bay Area Custom T-Shirts LLC, now doing business as Big Frog Custom T-Shirts, both located in Clearwater, Florida. In 2012, he transferred his interest in Bay Area Custom to be focused purely on the Big Frog Franchise Group and its ongoing success.
Established franchisor with strong track record of success
Operating within a niche of the overall custom garment industry with physical stores that provide high-quality printing jobs and design assistance
Operationally simple business that is necessary in all parts and communities of the U.S.
Competing in a large, developed, and fragmented market
Competing against online custom garment companies that likely have lower cost structures
Reliant on strong community outreach efforts
Customer awareness will continue to expand as more units open across the U.S., thereby spreading Big Frog’s strong reputation for customer service
Very large and growing industry – the garment decorating industry is an over $43.8bn a year industry(1)
Potential for the market to move more towards online custom garment providers
Potential for technological changes to impact the business
|Item||Estimated Amount (in USD)||When Due||To Whom Payment is to Be Made|
|Franchise Fee||$39.500||$39.500||Upon signing FA||Franchisor|
|Training Travel Expenses||1.667||2.667||During Training||3rd Parties|
|Lease Deposits and Store Build Out||8.000||46.000||As Incurred||Landlord and Contractors|
|Equipment, Furniture & Fixtures including Computer System||50.000||64.000||Before Opening||Suppliers and Franchisor|
|Computer System and Software||12.000||15.000||Before Opening||Suppliers and Franchisor|
|Office Supplies||2.000||5.600||Before Opening||Suppliers|
|Signs, Standard Location||3.500||5.500||Before Opening||Suppliers|
|Professional Fees||1.667||2.667||As Incurred||Attorney, Accountant, etc.|
|Franchise Opening Costs, Including Utility Deposits / Licenses||1.000||2.000||Before Opening||Third Parties|
|Opening Inventory, Standard Location||4.200||5.200||Before Opening||Suppliers|
|Promotional and Advertising (3 months)||10.000||10.000||As Incurred During First 3 Months||Suppliers|
|Additional Funds (3 months)||40.000||42.000||As Incurred||Working Capital, Employee Wages, etc.|
|Systemwide Gross Revenue (All Outlets)||$32.214.861||$28.307.218|
|Average Annual Revenue (All Outlets)||$374.591||$349.472|
|Median Annual Revenue (All Outlets)||$342.120||$315.238|
|Highest Annual Revenue (Single Outlet)||$1.041.131||$945.009|
|Lowest Annual Revenue (Single Outlet)||$79.792||$68.052|
|Total Annual Customer Count (All Outlets)||198.861||186.195|
|Average Customer Count (All Outlets)||2.071||2.229|
|Median Customer Count (All Outlets)||2.221||2.258|
|Highest Customer Count (Single Outlet)||5.245||5.353|
|Lowest Customer Count (Single Outlet)||892||642|
|Systemwide Average Sale (All Outlets)||$162,07||$152,00|
|Median Average Sale (All Outlets)||$164,16||$140,53|
|Highest Average Sale (Single Outlet)||$309,82||$280,72|
|Lowest Average Sale (Single Outlet)||$87,51||$83,73|
FDD Disclaimer: “The following Tables contain historical financial performance representations, including cost data, for 64 franchised Big Frog Stores in operation on December 31, 2019 and who had operated for at least 12 months. We have excluded from the following Tables (i) 2 franchised outlets that did not operate for a full 12 months and (ii) 22 franchised outlets who did not submit to us one or more monthly profit and loss statements.”
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