Published on 25 Aug 2023 Time 5 min read Last update by 28 May 2024

Best Yoga Franchise Opportunities for 2024

yoga franchise

The fitness industry has been on a sharp growth trajectory in recent years in response to the health and wellness movement in the U.S. Yoga studios have been particularly popular. Approximately 36.7 million Americans participated in a yoga class in 2016 which is up from 20.4 million in 2012. In addition, around 80 million Americans are projected to try at least one yoga class in the coming years and the U.S. market is currently around 12 billion and growing at an annual rate of around 9.8%. This industry currently employs around 150,000 in over 41,000 businesses in the U.S. In this article, we will discuss the different trends in the yoga industry in general and the yoga franchise industry. In addition, we will discuss the 5 best yoga franchise opportunities for 2023 ranked by net unit growth.

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Yoga Industry Trends

The recent overall increase in national health awareness, surge in disposable income in the U.S., and the vast popularity of physical fitness activities have helped to drive the rapid growth of the yoga studios market. An increase in the prevalence of and concern about obesity has also helped the rise of the yoga studio market. In response to the obesity epidemic, there has been a notable increase in government initiatives that promote healthy lifestyles, which has helped spur the rise in participation in yoga classes throughout the U.S. The overall increase in the U.S. population’s focus on healthy lifestyles, the growing youth population, and the rise in average household income are the factors projected to further drive the yoga studio market growth in the coming years.

Yoga Franchise Review

Yoga studio franchising is quickly becoming a more popular option for yogis and entrepreneurs looking to start their own yoga studio. Joining an existing yoga brand as a franchise is a popular option because the established brand name and client base can make it easier for entrepreneurs to find success in the yoga studio industry.

Because yoga franchises have many years of experience in the yoga industry, they have had the time to develop and popularize their brand and brand-specific marketing strategies and are able to a solid framework for yoga studios.

Yoga Franchise Trends

One major trend in the yoga franchise industry is a shift toward more niche markets. For example, many yoga studios are shifting from a more traditional model to offering classes such as outdoor yoga, hot yoga, or even goat yoga. The rise in popularity of trendy classes like these with young people has prompted yoga studios to offer more creative options in order to draw in the younger demographic.

Key Fitness Industry Numbers

Average Fitness Franchise Royalty Fee
6.8%
Average Fitness Franchise Marketing Fee
1.8%
Average Fitness Franchise Initial Investment
$293K
SBA Loan Paid-in-Full Rate
22.9%
SBA Loan Charged Off Rate
1.7%
SBA Loan Success Ratio
13:1

5 Best Yoga Franchise Opportunities for 2023

Pure Barre

Yoga Franchise

Total U.S. Locations
631
Net Unit Growth (3 years)
78
Initial Investment
$158K-$487K
Royalty Fees
7%
Estimated Profits
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Estimated Resale Value
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Pure Barre is a fitness franchise that offers yoga, pilates, and ballet. Their full-body workout burns fat and shapes muscles. As a franchisee, the company will provide you with all kinds of assistance starting from marketing support, site selection, ongoing training, and comprehensive sales support. The yoga classes are inspired by ballet, pilates, yoga, and strength training.

Honor Yoga

Yoga Franchise

Total U.S. Locations
15
Net Unit Growth (3 years)
6
Initial Investment
$193K-$360K
Royalty Fees
7%
Estimated Profits
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Estimated Resale Value
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This yoga franchise does its best to offer its customers the best kind of services for all ages of customers. These yoga services include beginner yoga, intermediate yoga, advanced yoga, family yoga, restorative yoga, heated yoga, and pre/post-natal yoga. As a franchisee, you will be supported with on-the-job training, site selection, online support, and tech support.

The Yoga Pod

Yoga Franchise

Total U.S. Locations
15
Net Unit Growth (3 years)
6
Initial Investment
$144K-$371K
Royalty Fees
To learn more check FDD
Estimated Profits
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Estimated Resale Value
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Yoga Pod is a yoga franchise that offers its customers the best service based on their yoga level. This yoga franchise will offer you a business model that will guarantee your business success. In addition, they will also offer marketing support, site locating, and skilled and certified teachers.

YogaFit

Yoga Franchise

Total U.S. Locations
13
Net Unit Growth (3 years)
3
Initial Investment
$144K-$371K
Royalty Fees
To learn more check FDD
Estimated Profits
Click here
Estimated Resale Value
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YogaFit offers its franchisee full support from ongoing training, site selection, and marketing support, to tech support and access to their top-tier system. As a franchisee, you will also have discounts on products and services. In addition, this yoga franchise will support you as a franchisee with a highly skilled and certified team of teachers.

Real Hot Yoga

Yoga Franchise

Total U.S. Locations
3
Net Unit Growth (3 years)
2
Initial Investment
$224K-$385K
Royalty Fees
7%
Estimated Profits
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Estimated Resale Value
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Real Hot Yoga is a low-cost yoga franchise that offers all-time support to its franchisees. You will also be provided with a business plan that will provide one’s success and a high-profit margin. In addition, you will be provided with a highly qualified team of teachers who will maintain the business for you.

Conclusion

In conclusion, there are different trends that have been going on in the yoga industry in general and in the yoga franchise industry more specifically. Yoga studios have become more attractive to Americans as they focus on their health, and yoga franchises are definitely an attractive opportunity for aspiring entrepreneurs. In this article, we also discussed the 5 best yoga franchise opportunities for 2023 ranked by net unit growth. You should take them into consideration as you make your investment decision.

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