Baskin-Robbins is one of the most popular ice cream franchises in America. Ice cream is also the most popular frozen dairy product in the US, and no matter what, people will always consume it. It is also an industry that lets you adapt to new trends without a significant investment.
If you open a Baskin-Robbins franchise you can recoup your investment in 4 to 8 years depending on your profits, which is still faster than other franchises in the ice cream industry. When you go and sell your franchise, it will be at a loss.
A positive aspect of Baskin-Robbins its robust delivery and take-out system which they continue to advertise which helped franchisees during the Covid-19 pandemic and it can also counter the location effect which makes Baskin-Robbins more accessible to people who do not understand a lot about real estate than other franchises in the ice cream industry.
It is important to note that the number of outlets has been in decline for the last three years. Which could be an indicator that franchise owners might be doing so well.
Our suggestion is to speak to at least one franchise owner before opening a franchise yourself. And to research which would be the best location for your franchise since location has a large impact on net sales.
If you think Baskin-Robbins is the right franchise for you or you want to explore other franchise opportunities, check out our listing page on the Vetted Biz website for thousands of franchises available for your investment.