ATAX Franchise in 2024: Costs, Fee & FDD

Discover why ATAX is a standout franchise in the tax preparation industry, offering affordable startup costs, year-round revenue potential, and a focus on minority communities in the U.S. Learn the pros, cons, and key insights to help guide your analysis of this franchise opportunity.

Last updated 10 Oct 2024 Time 10 min read
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ATAX is a leading tax preparation and business services franchise with a rich history. Founded in 1986 by Rafael Alvarez, the brand began as a small tax preparation business aimed at providing affordable, reliable services to underserved communities. Over time, ATAX has become a significant player in the accounting and tax preparation industry, especially in the U.S., where it has carved out a reputation for its commitment to helping individuals and small businesses navigate the complexities of taxes, payroll, and other financial services.

ATAX offers a range of core services centered around tax preparation, bookkeeping, and payroll for both individuals and small businesses. In addition, they provide ancillary services like business formation support, translations, and notary services. Their core market includes middle-income individuals, families, and small business owners, particularly within Hispanic and other minority communities. This focus on accessibility and affordability makes ATAX a popular choice in areas with diverse populations, where personalized service and community connection are key.

Currently, ATAX operates over 100 locations across the United States, serving thousands of customers annually. The franchise’s network is growing steadily, driven by the increasing demand for tax-related services. ATAX has established itself in major metropolitan areas, with many franchisees serving communities in need of reliable, localized financial services. The franchise’s ability to scale while maintaining strong community ties is one of its biggest strengths.

One of the standout features of ATAX’s franchise model is its comprehensive support system. Franchisees benefit from robust initial training, covering tax laws, customer service, and business operations. Ongoing support is provided through marketing assistance, access to proprietary software, and continuous training opportunities. Additionally, ATAX offers year-round support, ensuring that franchisees are equipped to handle both tax season and off-season financial services, making it a well-rounded investment option.

ATAX Franchise Insights

  1. ATAX requires a franchise fee of $35,000, and the total investment range is between $59,000 and $79,000, making it a relatively affordable entry point for franchisees in the accounting and insurance industry.
  2. With 113 total U.S. locations, ATAX is steadily growing across the country, and it is attractive option for international investors.
  3. ATAX offers a unique focus on underserved minority communities, particularly the Hispanic market, tapping into a growing demographic that values personalized service.

ATAX Franchise Key indicators

Growth YOY (%)

14%

vs industry 0%


Total U.S. Franchised Units

111


3-Year Failure Rate

25%

vs industry 16%


Sales-to-Investment ratio

1.4:1

How much does it cost to open an ATAX franchise?

Understanding the potential investment size and capital requirements is crucial when considering opening an ATAX franchise. These financial commitments, including initial franchise fees, equipment costs, and ongoing operational expenses, impact the feasibility and profitability of the venture. Thoroughly evaluating these factors ensures that potential franchisees are prepared for the financial responsibilities and can make informed decisions about their ability to sustain and grow the business, ultimately contributing to long-term success.

Min & Max Investment

Opening an ATAX franchise involves several key costs, which are outlined in Item 7 of the Franchise Disclosure Document (FDD). You can see a breakdown of the costs to open a ATAX below from the most recent Item 7 below:

Type of Expenditure  Minimum Investment  Maximum Investment 
Initial Franchise Fee  $35,000  $35,000 
Construction & Leasehold Improvements  $2,500  $5,000 
Furniture, Fixtures and Equipment  $4,000  $6,000 
Interior & Exterior Signage  $2,000  $4,000 
Rent and Security Deposit  $3,000  $5,000 
Software and Software Support Services  $100  $1,000 
Computer and Point of Sale Systems & Connectivity  $2,500  $4,000 
Training Travel and Living Expenses  $1,000  $2,000 
Opening Inventory & Supplies  $500  $1,500 
Grand Opening Advertising  $1,500  $5,000 
Permits and Licenses  $200  $500 
Utilities  $450  $1,000 
Initial Insurance Deposit/Advanced Premium  $400  $500 
Professional Fees  $2,500  $3,500 
Additional Funds – 3 months  $3,500  $5,000 
Total  $59,150  $79,000 

Item 7 in the Franchise Disclosure Document (FDD) is the “Estimated Initial Investment” section. It outlines the total costs a franchisee can expect to incur when starting a franchise, including the initial franchise fee, equipment, inventory, real estate, and other startup expenses. This section is crucial because it provides potential franchisees with a detailed understanding of the financial commitment required, helping them assess affordability and plan their investment strategy effectively.

Required Capital

To open an ATAX franchise, the required capital involves both the initial investment costs and a net worth requirement set by ATAX. Let’s take a closer look below:

  • Initial Investment The total investment required to open an ATAX franchise ranges from $59,150 to $79,000, which includes the franchise fee, initial setup costs, and other expenses like equipment, training, and marketing. Assuming that you will finance your franchise investment, you should plan to have 20% of the total investment amount in the form of equity (cash) for the investment.
  • Liquid assets While ATAX does not explicitly state a liquid asset requirement in the data provided, similar franchises in the accounting and tax preparation industry typically require liquid capital of around $20,000 to $50,000. This ensures that franchisees have enough cash reserves to cover initial operational expenses before the business becomes fully profitable. Based on the minimum cash required figure of $12,823, the liquid assets needed for ATAX may be closer to the lower end of this estimate.
  • Net worth Many business services franchises in the accounting industry recommend a minimum net worth of $100,000 to $200,000, ensuring franchisees have sufficient financial backing to handle long-term operational needs. Given ATAX’s total investment range and industry norms, it’s safe to estimate that a minimum net worth of $100,000 would be typical for this franchise.

How much does a ATAX franchise owner make?

Calculating the salary of a ATAX franchise owner involves analyzing gross sales to determine total revenue, assessing operational efficiency to understand profit margins, and accounting for franchisor fees and additional expenses such as rent, utilities, and payroll. Effective management of these factors can significantly impact the profitability and financial success of a ATAX franchise owner. This comprehensive financial analysis helps estimate net profits, from which the owner’s salary can be derived. A clear understanding of these factors ensures accurate salary projections and financial planning for sustainable business operations.

ATAX Revenue & Gross Sales

Based on the most recent analysis, ATAX franchises achieved a median gross sales of $94,750. This marks the brand’s growing demand and strong revenue potential within the tax preparation and financial services industry. This consistent growth reflects the franchise’s ability to adapt to market conditions and drive increased profitability for its franchisees.

Which key factors impact the average revenue performance of ATAX franchisees?

Several factors likely contributed to the increase in ATAX franchisee median gross sales compared to prior years. One key factor could be the growing demand for tax preparation services as tax regulations continue to evolve, making it increasingly complex for individuals and small businesses to file their taxes without professional help. Additionally, ATAX’s strong focus on serving minority communities, particularly the Hispanic market, likely played a role in expanding its customer base. Enhanced franchise support, marketing initiatives, and the adoption of digital tools to streamline services may have also boosted operational efficiency, leading to higher revenues. Lastly, the post-pandemic economic recovery may have brought more small businesses into the fold, driving further demand for bookkeeping and payroll services.

ATAX Franchise Operational Costs

Here are the key primary ongoing operational costs to consider when opening an ATAX franchise:

  • Staffing and payroll Hiring and compensating tax professionals, especially during peak tax season.
  • Rent and utilities Costs of leasing office space and maintaining utility services in a high-visibility location.
  • Technology costs Ongoing fees for maintaining proprietary tax filing, bookkeeping, and payroll software.
  • Marketing and local advertising Investments to attract and retain clients, particularly during tax season.
  • Insurance and licensing fees Necessary to ensure compliance and protect your business.

Careful planning and budgeting for these operational costs are crucial for the financial health and success of your ATAX franchise.

ATAX Franchise Fees

Here are some of the most relevant ongoing fees to consider when owning an ATAX franchise. These fees are crucial for maintaining the franchise’s operational standards and ensuring you are aligned with the brand’s guidelines:

  • Royalty Fee 14% of your gross revenues, payable weekly, which is a standard fee for the use of the ATAX brand and its systems.
  • Local Advertising A minimum of $1,200 per year, typically spent between January and March, to support local marketing efforts.
  • Advertising Fee 3% of your gross revenues, paid weekly, to contribute to the national advertising fund.

There may be additional fees beyond these, depending on specific franchise agreements or services. Be sure to review all aspects of your franchise agreement to understand any other potential financial obligations.

ATAX Franchise Earnings

Based on the most recent data, ATAX franchisees achieved median gross sales of approximately $94,750, which provides a solid foundation for revenue generation in the tax and financial services industry. For owner-operators, the median earnings during this same period were estimated to be $23,688 based on industry margins, highlighting the potential for profitability of this venture. These figures suggest that owner-operators can expect a steady income, particularly when operating in areas with high demand for tax preparation services.

It’s important to note that individual earnings can vary depending on factors such as location, customer base, and the efficiency of operations. Franchisees who actively engage in local marketing and establish strong community connections may see higher revenues and profitability over time.

How to Open a ATAX Franchise

Here’s a general breakdown of the process to become an ATAX franchisee, from inquiry to opening day:

  1. Initial Inquiry You or your franchise specialist submits an initial inquiry basic information about your interest and background. You should also conduct thorough research on the franchise, including seeing all of the information available on the Vetted Biz franchise intelligence platform, including access to the most recent Franchise Disclosure Document (FDD).
  2. Franchise Application Complete and submit a formal application. This step involves disclosing your financial information to ensure you meet the capital, liquid asset, and net worth requirements.
  3. Discovery Day Attend a Discovery Day at ATAX’s headquarters, where you’ll meet the team, learn more about the brand, and discuss the specifics of running an ATAX franchise.
  4. Franchise Agreement Once both parties are ready, you’ll sign the franchise agreement and pay the franchise fee.
  5. Training Participate in a five-day comprehensive training program covering tax preparation, marketing, operations, and customer service, either in person or virtually.
  6. Site Selection & Setup Work with ATAX to choose and set up your office space. This step includes purchasing equipment, signage, and software.
  7. Launch & Grand Opening With support from ATAX, you’ll open your doors and begin operations, typically with a grand opening event to attract customers.

Pros & Cons

Pros

Affordable Startup Costs: With a total investment range between $59,150 and $79,000, ATAX offers a relatively low barrier to entry compared to other business service franchises.

Year-Round Revenue Streams: ATAX provides multiple services beyond tax preparation, such as bookkeeping and payroll, ensuring franchisees can generate income throughout the year.

Community Focus: The franchise’s commitment to serving minority communities, particularly Hispanic markets, offers a clear target demographic and growth potential.

Scalable Business: Franchisees have the potential to expand to multiple locations as the brand grows nationwide.

Cons

Seasonal Peak Period: Tax preparation is a seasonal business, meaning there is a strong focus on the tax season, which may create fluctuations in cash flow during off-peak times.

Royalty and Advertising Fees: The royalty fee of 14% and advertising fee of 3% of gross revenues may feel high for some franchisees, especially in the early stages.

Highly Regulated Industry: The tax and accounting industry is subject to changing regulations, which requires franchisees to stay up to date on tax laws and compliance.

FAQs

Who owns ATAX franchise?

  • ATAX was founded by Rafael Alvarez in 1986. Over the years, the company has grown significantly and is now part of the Loyalty Brands network, which helps support its franchise growth and operations across the U.S
  • Yes, ATAX is a franchise that offers tax preparation and financial services. It began offering franchise opportunities in 2007 and has expanded to over 100 locations across the U.S., focusing on serving individuals, families, and small businesses.
  • ATAX ’s biggest competitor is H&R Block , a well-established tax preparation franchise. Alternatives to ATAX include Liberty Tax , Jackson Hewitt , and CPA-led independent tax services, all offering similar tax preparation and financial services for individuals and small businesses.
  • As of the most recent data, ATAX has 113 locations in the U.S., of which 111 are franchised locations and 2 are affiliate locations.
  • The most recent calculated 3-year failure rate of ATAX was 25% in the U.S.
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