Amorino opened its first store in Paris, France in 2002. Since then it has expanded to over 150 stores with presence in more than 17 countries with more scheduled to open in the coming months
Amorino is an upscale retail store that offers a variety of products, including: gelato, sorbet, coffee and other beverages, macaroons, chocolates, cakes, cookies and additional food and beverage products depending on the location and season.
The gelato base is made daily with the highest quality and fresh local ingredients. Including the free-range organic eggs and the highest grade milk. Amorino’s secret to its success is in its production process. In order to achieve consistency, all products arrive at each shop ready t serve. Also, this avoids the risk of product alteration and they can guarantee that all customers will enjoy the same experience regardless of where they go to buy it
With numerous shops all over the world, Amorino differentiates itself through its iconic presentation of the gelato as a flower, constructed petal by petal with as many flavors as the customers want.
Amorino was created by two childhood friends, Cristiano Sereni and Paolo Benassi in the heart of Paris on Ile St Louis.
Amorino arrived in the United States in 2011 with the first store in the West Village, New York. There has since been an important expansion of the brand through franchisees opening new stores across the states. The edible gelato flower is now a symbol of Italian craftsmanship and exquisite flavor. Its most prominent characteristics are the natural ingredients and respect for the Italian tradition. In essence, consumers don’t have to go to Italy anymore to have a real Italian gelato.
|Item||Estimated Amount (in USD)||When Due||To Whom Payment is to Be Made|
|Initial Franchise Fee||$50.000||$50.000||$10,000 at signing of Franchise Agreement, the remaining at balance at signing of lease||Franchisor|
|Architect’s Fees, Engineer’s Fees, Permits||15.000||35.000||As Incurred||Architect, Engineer, Relevant Entity requiring the Permits|
|Legal Fees (lease negotiation, zoning and township/ municipality matters)||3.000||12.000||As Incurred||Attorney|
|Real Property: Lease Security Deposit and any required utility deposits||5.000||82.000||Upon signing lease and upon contracting with relevant utility company||Landlord; Utility Company|
|Leasehold Improvements: Construction; Remodeling, Alterations, and Decorating Expenses||140.000||225.000||As Incurred||Third Party Contractor|
|Furniture, Equipment, Casework, and Restaurant Supplies||125.000||165.000||Before Store Opening||Approved Supplier|
|POS Systems||1.200||2.500||Before Store Opening||Approved Supplier|
|Inventory to begin Operating||20.000||69.250||As Incurred||Approved Supplier|
|Signage||15.000||25.000||Before Store Opening||Approved Supplier|
|Store Opening Promotional Fee||5.000||5.000||Date of Store Opening||Third Party Vendors|
|Additional Funds- 3 months||65.000||125.000||As Incurred||Landlord; Utility Company; Approved Contractor|
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