General Massage Industry

The massage industry represents an intersection between the healthcare and wellness sectors, encompassing both therapeutic and non-therapeutic services. Therapeutic massages are closely associated with the healthcare sector as a form of treatment for body aches, employing a soft-tissue technique. However, non-therapeutic massages are primarily for relaxation than physical rejuvenation purposes. While massage services are often incorporated within the broader spa industry, they are distinct in that they only offer massage services. While there are no major players in the industry with a market share of greater than 5%, dominating companies include Massage Envy Franchising LLC and Elements Therapeutic Massage Inc.

Beauty Industry Trends

As the COVID-19 pandemic shut down all nonessential businesses, businesses in the beauty and health industry were not left unscathed. As these nonessential businesses were allowed to resume business with the reopening of the economy, stringent health guidelines regarding masks and social distancing limited the amount of customers that these businesses could serve, a blow to already razor thin margins. But before the pandemic, a growing economy and rise in discretionary spending allowed for this industry to expand magnificently, with more consumers opting to choose high-end, quality services for more money than try to save money on these types of luxury services. Furthermore, trends in “self-care” and the rising prominence of the health and wellness industry generated renewed interest in these types of services. As the pandemic subsides, the economy begins to recover, and household income levels continue to rise, the industry is expected to rebound.