Detailed Metrics

Detailed Franchise metrics for Super 8 Detailed Franchise Metrics are metrics calculated and reviewed by Vetted Biz. You can find the available metrics for Super 8 below. “N/A” or Not Applicable results mean that there is not enough data available to compute a precise rate or that the result is not mathematically computable. When results are not mathematically computable, you should pay attention to the absolute values (#) instead of the percentage rate itself.

U.S. Corporate Units


Transfer Rate

Why is the System Transfer Rate important?

The System Transfer Rate represents all franchise unit transfers relative to the total number of franchise units. A lower transfer rate and lower overall transfers indicates a more robust and stable franchise system.

Rate (%) Number of Transfers (#)
2016 5.85% 95
2017 5.72% 92
2018 5.79% 92
2019 5.29% 82
3-year 17.15% 266
Failure Rate

Why is the Failure Rate important?

The Failure Rate represents franchise unit terminations, non-renewals and franchises that ceased operations for other reasons in a given year relative to the total number of franchise units. A lower closure rate, overall terminations, and non-renewals indicate a more stable franchise system.

Rate (%) Number of Closures (Terminations, Non-Renewals, Ceased Operations) (#)
2016 3.14% 51
2017 2.55% 41
2018 2.39% 38
2019 3.48% 54
3-year 8.58% 133
Growth Rate

Why is the Growth Rate important?

The Growth Rate is the percentage change of total franchise units from one year to the next. A higher Growth Rate signifies an expanding franchise system.

Rate (%) Number of Openings (#)
2016 -1.57% 25
2017 -1.05% 24
2018 -1.12% 20
2019 -2.45% 15
3-year -1.53% 59
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Download our guide to compare Super 8 to the Travel and Hospitality, Lodging industry.

Stability Rate

Why is the Stability Rate important?

The Stability Rate demonstrates how stable the franchise system was at the end of the year relative to total existing and new franchise units. A higher Stability Rate indicates a franchise system that is more likely to succeed as more franchise units remain in the system.

Rate (%) Number of Franchise Units at the End of the Year(#)
2016 96.96% 1625
2017 97.51% 1608
2018 97.67% 1590
2019 96.64% 1551
3-year 92.10% 1551
Exit Rate

Why is the Exit Rate important?

The Exit Rate represents the percentage of closures and terminations that happened in a given year. A higher Exit Rate is a negative indicator and should be investigated further in order to understand if there are any potential issues with the system as a whole.

Rate (%) Number of Closures & Transfers (#)
2016 5.98% 146
2017 5.82% 133
2018 5.94% 130
2019 5.35% 136
3-year 5.70% 399
Detailed SBA Loan Data