Detailed Metrics

Detailed Franchise metrics for Massage Envy Detailed Franchise Metrics are metrics calculated and reviewed by Vetted Biz. You can find the available metrics for Massage Envy below. “N/A” or Not Applicable results mean that there is not enough data available to compute a precise rate or that the result is not mathematically computable. When results are not mathematically computable, you should pay attention to the absolute values (#) instead of the percentage rate itself.

U.S. Franchised Units


U.S. Corporate Units


Transfer Rate

Why is the System Transfer Rate important?

The System Transfer Rate represents all franchise unit transfers relative to the total number of franchise units. A lower transfer rate and lower overall transfers indicates a more robust and stable franchise system.

Rate (%) Number of Transfers (#)
2016 6.13% 71
2017 8.53% 100
2018 8.92% 104
2019 14.64% 169
3-year 32.32% 373
Failure Rate

Why is the Failure Rate important?

The Failure Rate represents franchise unit terminations, non-renewals and franchises that ceased operations for other reasons in a given year relative to the total number of franchise units. A lower closure rate, overall terminations, and non-renewals indicate a more stable franchise system.

Rate (%) Number of Closures (Terminations, Non-Renewals, Ceased Operations) (#)
2016 [0.0%] [0]
2017 2.22% 26
2018 2.57% 30
2019 1.99% 23
3-year 6.85% 79
Growth Rate

Why is the Growth Rate important?

The Growth Rate is the percentage change of total franchise units from one year to the next. A higher Growth Rate signifies an expanding franchise system.

Rate (%) Number of Openings (#)
2016 2.84% 32
2017 1.21% 40
2018 -0.60% 23
2019 -1.03% 11
3-year -0.14% 74
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Stability Rate

Why is the Stability Rate important?

The Stability Rate demonstrates how stable the franchise system was at the end of the year relative to total existing and new franchise units. A higher Stability Rate indicates a franchise system that is more likely to succeed as more franchise units remain in the system.

Rate (%) Number of Franchise Units at the End of the Year(#)
2016 100.00% 1159
2017 97.83% 1173
2018 97.49% 1166
2019 98.05% 1154
3-year 93.59% 1154
Exit Rate

Why is the Exit Rate important?

The Exit Rate represents the percentage of closures and terminations that happened in a given year. A higher Exit Rate is a negative indicator and should be investigated further in order to understand if there are any potential issues with the system as a whole.

Rate (%) Number of Closures & Transfers (#)
2016 6.21% 71
2017 9.52% 126
2018 9.15% 134
2019 15.00% 192
3-year 11.21% 452
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