As reported by The Independent, many popular men’s retailers have reported immense growth in sales in this area, with MR PORTER claiming a 300% growth in sales of these products in 2015 alone. Now, the men’s grooming industry is expanding all across the globe, and is estimated to bring in $21 billion in revenue in 2016.
Hair, skin and nail products are not the only area that shows a sales increase. There is a rising surge in men heading to salons for various grooming services. According to a survey by professional beauty and hairdressing supplier Salon Services, 25% of salon customers in 2015 were men.
Year of Founding
U.S. Franchised Units
U.S. Corporate Units
Total U.S. Units
Questions & Answers
What is the background / history of the franchise?
ManCave is a concept based out of a previous gap in the men’s hair care market segment. The franchise will offer a variety of grooming and massage services to keep customers looking and feeling great. Although the primary services at ManCave are the haircut and the straight edge shave, ManCave has developed its business based on the overall experience. A customer can crack open a beer and enjoy the atmosphere that is catered toward manliness without feeling like they are losing the style and quality that come with a men’s salon. The current units are located in South Florida market, the first opening in 2011. The current financials of the store are strong and the concept has proven effective via its consistent and impressive numbers. The ManCave concept will feature locations that follow a similar layout and décor, within reason. It is consistency and professionalism that will keep the ManCave brand ahead of any of the competition. The location, layout, signage, and feel all attract and patrons and keep them coming back.
What is the business model?
The Business model is simple which allows for quick and efficient duplication of the business system. A typical location is about 1,500 square feet, but can range between 1,000 and 2,000 square feet, depending on the location. The business model will typically fit into a strip center location; the foot traffic and “anchors” that are close to the location will have an impact on the success of the operation. It is critical to the success of the ManCave franchise that new franchise partners abide by the strict processes and policies in place for finding and approving locations for new operators. Emad Aovida will oversee new franchisee location acquisition and in managing the negotiations of leases and business terms for the real estate. The recommended process will be as follows:
Store Layout, Design and Business Plan will be provided to Franchisee.
If possible, ManCave will develop and utilize relationships with commercial real estate
brokers to assist franchisees in finding a location.
3. Franchisee will find locations and send photos and specs for location along with address and basic information on market area Emad Aovida.
Emad will approve or disapprove locations.
Upon approval of locations, Emad will visit the location and make a final approval.
Franchisee will then sign the lease – this will be required to be approved by Emad
prior to signing.
The business is heavily dependent on strong and massive marketing in a market where shops are being opened. For this reason, there are cooperative marketing groups, a national marketing program, and a localized marketing program in place. These groups of marketing initiatives are each equally important and will be managed closely the ManCave management team.
Who is an ideal franchisee candidate?
Although there may be a number of viable franchisee profiles, ManCave Management believes that it should try to attract franchisees that meet the following criteria:
Strong marketing and customer service abilities. Although hair care industry experience is not necessary to own a franchise, ManCave’s Business Model is successful because each of the operators has been aggressive and consistent in marketing the services and has always provided great service to their customers on a consistent basis. The owner or owner-operator for a ManCave franchise must be comfortable with face-to-face customer service work and interaction directly with the customer. A franchisee must be a great “people person” who is personal and can bond with the customer base and is not afraid to be outgoing. It is also imperative that a ManCave franchisee understands to importance of marketing and creating awareness for their shop. Local business marketing experience is definitely an advantage.
Good with time management and employee relations. The busy schedule and fast pace of the ManCave Franchise will keep the owners busy during the week and will require a well-managed and efficient day. Organization and professionalism are of utmost importance when managing a salon. The ability to motivate and manage others will play a critical role in stylist retention and satisfaction.
High personal standards: excellence, honesty, integrity, etc. Success in the hair care and men’s grooming industry depends entirely on reputation and commitment to the customers themselves. It is critical that ManCave franchisees do have the customers as their number one priority in delivering the services that ManCave has built its reputation on.
Able to meet initial investment requirements. The ManCave franchisee should have about $170,000 minimum in liquid investment capital (cash) to account for working capital, start up costs, marketing dollars and initial franchise fees to get their ManCave off the ground. The balance of the investment could be financed, so they should also have good credit (at least a 680 credit score).
What is the franchise approval process (how to become a franchisee)?
Initial assistance provided by The Franchisor will include the following franchisee training programs:
Phase I -- Training provided at a location designated by the Franchisor: It is expected that ManCave provide franchisees with approximately two weeks of initial training at the Franchisor's headquarters in Boca Raton or at a location designated by the Franchisor, beginning approximately four to eight weeks before the franchisee is scheduled to open for business. Phase I instruction will pertain to administrative, operational, and sales/marketing matters; it will also include a liberal amount of on-the-job training. This training will be provided for the franchisee and up to one other team member.
Phase II -- Training provided at the franchisee's location: On-site training typically takes place when the franchisee commences operations of their ManCave franchise model.
Initially, ManCave team members will provide on-site training for a period of one week to assist the franchisee in the commencement of their operations. No franchisee will be allowed to commence operations until the owner has successfully completed Phase I of the initial training program. The franchisee will not be permitted to continue operations until successfully completing Phase II of the initial training program. If the franchisee fails to meet the initial requirements specified by the Franchisor, the Franchisor may, at its option, require the completion of additional training or may cancel the Franchise Agreement. Franchisees will be required to attend up to two days of refresher/update training per year in up to two sessions. Space permitting, the Franchisor will provide the opportunity for franchisees to send additional personnel to refresher training. This training will be provided at no cost, but the franchisee will pay for all applicable travel, lodging, and out-of-pocket expenses.
Vetted Biz has reviewed the SBA Loan Data for ManCave for Men. ManCave for Men is available for SBA financing. ManCave for Men's SBA Franchise Identifier Code was issued on November 13, 2019. ManCave for Men also meets the Federal Trade Commission's definition of a franchise.
SBA Loan Information
Loan Eligible for SBA financing (listed on SBA Franchise Directory)?
Meets the FTC's definition of a franchise?
Franchise Identifier Code for SBA Loans
Issuance Date of Identifier Code
November 13, 2019
Addendum Required for SBA Financing?
SBA Standard Addendum (Form 2462)
SBA Negotiated Addendum
Receive more information on how to obtain an SBA loan