Detailed Metrics

Detailed Franchise metrics for Gigi’s Cupcakes Shops Detailed Franchise Metrics are metrics calculated and reviewed by Vetted Biz. You can find the available metrics for Gigi’s Cupcakes Shops below. “N/A” or Not Applicable results mean that there is not enough data available to compute a precise rate or that the result is not mathematically computable. When results are not mathematically computable, you should pay attention to the absolute values (#) instead of the percentage rate itself.

U.S. Franchised Units


U.S. Corporate Units


Total Number of Units


Transfer Rate

Why is the System Transfer Rate important?

The System Transfer Rate represents all franchise unit transfers relative to the total number of franchise units. A lower transfer rate and lower overall transfers indicates a more robust and stable franchise system.

Rate (%) Number of Transfers (#)
2016 24.47% 23
2017 16.67% 13
2018 10.45% 7
2019 [NA] [NA]
3-year 64.18% 43
Failure Rate

Why is the Failure Rate important?

The Failure Rate represents franchise unit terminations, non-renewals and franchises that ceased operations for other reasons in a given year relative to the total number of franchise units. A lower closure rate, overall terminations, and non-renewals indicate a more stable franchise system.

Rate (%) Number of Closures (Terminations, Non-Renewals, Ceased Operations) (#)
2016 6.38% 6
2017 19.23% 15
2018 25.37% 17
2019 [NA] [NA]
3-year 56.72% 38
Growth Rate

Why is the Growth Rate important?

The Growth Rate is the percentage change of total franchise units from one year to the next. A higher Growth Rate signifies an expanding franchise system.

Rate (%) Number of Openings (#)
2016 -5.05% 9
2017 -17.02% 4
2018 -14.10% 6
2019 [NA] [NA]
3-year -11.81% 19
Industry Report Request

Download our guide to compare Gigi’s Cupcakes Shops to the Food and Beverage, Snacks industry.

Stability Rate

Why is the Stability Rate important?

The Stability Rate demonstrates how stable the franchise system was at the end of the year relative to total existing and new franchise units. A higher Stability Rate indicates a franchise system that is more likely to succeed as more franchise units remain in the system.

Rate (%) Number of Franchise Units at the End of the Year(#)
2016 87.04% 94
2017 79.59% 78
2018 79.76% 67
2019 [NA] [NA]
3-year 56.78% 67
Exit Rate

Why is the Exit Rate important?

The Exit Rate represents the percentage of closures and terminations that happened in a given year. A higher Exit Rate is a negative indicator and should be investigated further in order to understand if there are any potential issues with the system as a whole.

Rate (%) Number of Closures & Transfers (#)
2016 13.47% 19
2017 13.95% 23
2018 9.66% 24
2019 [NA] [NA]
3-year 12.55% 66
Detailed SBA Loan Data Request

Contact us today for a due diligence on all current and past SBA Loans issued to Gigi’s Cupcakes Shops

As part of our due diligence process for franchises, we review the SBA loan success ratio. This is a fundamental indicator for measuring past success for a given franchise brand. We review SBA loan data for the past 30 years (including SBA loans paid in full and charged off). If you engage our services, we will vet Gigi’s Cupcakes Shops for items that influence the business success should you decide to buy a Gigi’s Cupcakes Shops franchise. The SBA loan success ratio is an important factor we consider along with other items included on our franchise search & due diligence page.

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