Detailed Metrics

Detailed Franchise metrics for Comfort Inn Detailed Franchise Metrics are metrics calculated and reviewed by Vetted Biz. You can find the available metrics for Comfort Inn below. “N/A” or Not Applicable results mean that there is not enough data available to compute a precise rate or that the result is not mathematically computable. When results are not mathematically computable, you should pay attention to the absolute values (#) instead of the percentage rate itself.

U.S. Franchised Units


U.S. Corporate Units


Transfer Rate

Why is the System Transfer Rate important?

The System Transfer Rate represents all franchise unit transfers relative to the total number of franchise units. A lower transfer rate and lower overall transfers indicates a more robust and stable franchise system.

Rate (%) Number of Transfers (#)
2016 88.29% 98
2017 8.70% 94
2018 7.21% 76
2019 6.79% 71
3-year 23.06% 241
Failure Rate

Why is the Failure Rate important?

The Failure Rate represents franchise unit terminations, non-renewals and franchises that ceased operations for other reasons in a given year relative to the total number of franchise units. A lower closure rate, overall terminations, and non-renewals indicate a more stable franchise system.

Rate (%) Number of Closures (Terminations, Non-Renewals, Ceased Operations) (#)
2016 82.88% 92
2017 6.85% 74
2018 5.69% 60
2019 5.55% 58
3-year 18.37% 192
Growth Rate

Why is the Growth Rate important?

The Growth Rate is the percentage change of total franchise units from one year to the next. A higher Growth Rate signifies an expanding franchise system.

Rate (%) Number of Openings (#)
2016 -90.38% 49
2017 -2.70% 44
2018 -2.50% 33
2019 -0.85% 49
3-year -2.03% 126
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Download our guide to compare Comfort Inn to the Travel and Hospitality, Lodging industry.

Stability Rate

Why is the Stability Rate important?

The Stability Rate demonstrates how stable the franchise system was at the end of the year relative to total existing and new franchise units. A higher Stability Rate indicates a franchise system that is more likely to succeed as more franchise units remain in the system.

Rate (%) Number of Franchise Units at the End of the Year(#)
2016 92.35% 1111
2017 93.59% 1081
2018 94.61% 1054
2019 94.74% 1045
3-year 84.48% 1045
Exit Rate

Why is the Exit Rate important?

The Exit Rate represents the percentage of closures and terminations that happened in a given year. A higher Exit Rate is a negative indicator and should be investigated further in order to understand if there are any potential issues with the system as a whole.

Rate (%) Number of Closures & Transfers (#)
2016 19.29% 190
2017 9.03% 168
2018 7.40% 136
2019 6.96% 129
3-year 7.81% 433
Detailed SBA Loan Data