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Explore Yoga Franchises and Businesses

Yoga Franchise Industry

Yoga Fitness Centers

The fitness industry has been on a sharp growth trajectory in recent years in response to the health and wellness movement in the U.S. Yoga studios have been particularly popular. Approximately 36.7 million Americans participated in a yoga class in 2016 which is up from 20.4 million in 2012. In addition, around 80 million Americans are projected to try at least one yoga class in the coming years and the U.S market is currently around 12 billion and growing at an annual rate of around 9.8%. This industry currently employs around 150,000 in over 41,000 businesses in the U.S.

Yoga Industry Trends

The recent overall increase in national health awareness, surge in disposable income in the U.S., and the vast popularity of physical fitness activities have helped to drive the rapid growth of the yoga studios market. An increase in the prevalence of and concern about obesity has also helped the rise of the yoga studio market. In response to the obesity epidemic, there has been a notable increase in government initiatives that promote healthy lifestyles, which has helped spur the rise in participations in yoga classes throughout the U.S. The overall increase in the U.S population’s focus on healthy lifestyle, growing youth population, and rise in average household income are the factors projected to further drive yoga studios market growth in coming years

Key Industry Numbers

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Paid-in-Full Rate

The Paid-in-Full Rate is when the SBA loan is fully paid off by the small business owner including interest, indicating financial strength.

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Charged Off Rate

The Charged Off Rate is the SBA loan default rate where loans have no confidence in being paid off by the small business owner.

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SBA Loan Success Ratio

For every 8 SBA franchise loans fully paid including interest, 1 SBA loan was unable to be paid back, or defaulted.

*SBA Franchise Loan Data from 2010-2019

*Non-Franchise Businesses taken into account: 6,473

Yoga Franchise Review

Yoga studio franchising is quickly becoming a more popular option for yogis and entrepreneurs looking to start their own yoga studio. Joining an existing yoga brand as a franchise is a popular option because the established brand name and client base can make it easier for entrepreneurs to find success in the yoga studio industry. Because yoga franchises have many years of experience in the yoga industry, they have had the time to develop and popularize their brand and brand specific marketing strategies and are able to a solid framework for yoga studios.

Yoga Franchising Trends

One major trend in the yoga franchise industry is a shift toward more niche markets. For example, many yoga studios are shifting from a more traditional model to offer classes such as outdoor yoga, hot yoga or even goat yoga. The rise in popularity of trendy classes like these with young people has prompted yoga studios to offer more creative options in order to draw in the younger demographic.

Average Fitness Franchise Industry Percentage Fees

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Royalty Fee
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Marketing Fee

Standard Fitness Franchise Industry Investment

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This metric is the standard industry investment amount for a single unit franchise investment in this industry. Our research and analytics team analyzed over 120 franchise concept investment breakdowns in order to calculate this figure.

0 %
Paid-in-Full Rate

The Paid-in-Full Rate is when the SBA loan is fully paid off by the franchisee including interest, indicating financial strength.

0 %
Charged Off Rate

The Charged Off Rate is the SBA loan default rate where loans have no confidence in being paid off by the franchisee.

0 :1
SBA Loan Success Ratio

For every 13 SBA franchise loans fully paid including interest, 1 SBA loan was unable to be paid back, or defaulted.

*SBA Franchise Loan Data from 2010-2019

*Franchise Businesses taken into account: 3,686

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