Yoga Fitness Centers

The fitness industry has been on a sharp growth trajectory in recent years in response to the health and wellness movement in the U.S. Yoga studios have been particularly popular. Approximately 36.7 million Americans participated in a yoga class in 2016 which is up from 20.4 million in 2012. In addition, around 80 million Americans are projected to try at least one yoga class in the coming years and the U.S market is currently around 12 billion and growing at an annual rate of around 9.8%. This industry currently employs around 150,000 in over 41,000 businesses in the U.S.

Yoga Industry Trends

The recent overall increase in national health awareness, surge in disposable income in the U.S., and the vast popularity of physical fitness activities have helped to drive the rapid growth of the yoga studios market. An increase in the prevalence of and concern about obesity has also helped the rise of the yoga studio market. In response to the obesity epidemic, there has been a notable increase in government initiatives that promote healthy lifestyles, which has helped spur the rise in participations in yoga classes throughout the U.S. The overall increase in the U.S population’s focus on healthy lifestyle, growing youth population, and rise in average household income are the factors projected to further drive yoga studios market growth in coming years