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Explore Functional Training Franchises and Businesses

Functional Training Industry

General Industry

The functional training industry is a subset of the larger fitness industry that has a greater rehabilitation focus than the other sub industries. Operations within this industry primarily target older people who have chronic and often debilitating health issues such as back pain or general immobility. While other fitness services such as yoga or pilates focus on maintaining physical wellness for the future, functional training focuses on rejuvenating declining bodies. One key element of functional training is an emphasis on the integration of muscles to promote movement, rather than on individual groups. However, this is separate from physical therapy as those receiving functional training services do not necessarily have to have them prescribed to them by a doctor.

Fitness Industry Trends

Although rises in disposable income and growing popularity of the “health and wellness” trend had been boosting the fitness center industry in recent years, the disruption caused by the COVID-19 pandemic and the consequential shutdown of fitness centers has been significant in cutting into revenue. In order to even stay afloat, many industry operators have had to cut costs by laying off employees. Some fitness centers have adapted by offering virtual workout classes, but this has mainly applied to operations on the larger scale as smaller operations do not have the resources to do so.

Key Industry Numbers

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Paid-in-Full Rate

The Paid-in-Full Rate is when the SBA loan is fully paid off by the small business owner including interest, indicating financial strength.

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Charged Off Rate

The Charged Off Rate is the SBA loan default rate where loans have no confidence in being paid off by the small business owner.

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SBA Loan Success Ratio

For every 8 SBA franchise loans fully paid including interest, 1 SBA loan was unable to be paid back, or defaulted.

*SBA Franchise Loan Data from 2010-2019

*Non-Franchise Businesses taken into account: 6,473

Functional Training Industry Trends

This is a relatively new branch of the fitness industry, but it’s unique model has led it to garner popularity quickly, especially for those who are looking to engage in fitness for purposes other than getting or staying in shape. It is very popular with people who are older in age and have declining physiques, as functional training exercises are not overly rigorous but effective at the same time. Like the other subsets of the fitness center industry, the functional training industry has been deeply affected by the COVID-19 pandemic. Since it is not quite as established as others in the fitness center industry, transitioning to a virtual platform and limited reopenings has proved to be challenging, especially due to the older demographic of their clientele.

Average Fitness Franchise Industry Percentage Fees

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Royalty Fee
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Marketing Fee

Standard Fitness Franchise Industry Investment

$ 0 K

This metric is the standard industry investment amount for a single unit franchise investment in this industry. Our research and analytics team analyzed over 120 franchise concept investment breakdowns in order to calculate this figure.

0 %
Paid-in-Full Rate

The Paid-in-Full Rate is when the SBA loan is fully paid off by the franchisee including interest, indicating financial strength.

0 %
Charged Off Rate

The Charged Off Rate is the SBA loan default rate where loans have no confidence in being paid off by the franchisee.

0 :1
SBA Loan Success Ratio

For every 13 SBA franchise loans fully paid including interest, 1 SBA loan was unable to be paid back, or defaulted.

*SBA Franchise Loan Data from 2010-2019

*Franchise Businesses taken into account: 3,686

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