General Music Programs Industry

This industry essentially includes institutions that offer classes or programs in music, both vocal and instrumental. However, music programs for kids excludes academic institutions that offer diplomas or degrees in this realm — these services are primarily focused on enrichment. The purpose of these programs is to give children a background in music, which studies have shown are beneficial to child brain development and mathematical education. Music programs for kids is a relatively niche industry, with only a few nationwide establishments and most operators are based locally. The target clientele of this industry are upper middle class to wealthy families, who can afford to send their children to these types of enrichment programs.

Children’s Programs Industry Trends

In general, rising interest in early childhood education thanks to studies that have revealed their benefit to childhood development has led to significant growth in the industry. However, the COVID-19 pandemic and government mandated non-essential business shutdowns have led many operations within this industry to close their doors. Some have transitioned to online platforms and have survived this way, but participation in these types of programs have declined either way. As academics become increasingly competitive and more parents seek prestigious higher education for their children, it is likely that this industry will remain a strong contender.